
5
th
40
30
+
4
ANNIVASSARY
EDITION
VVIP SEATS
STRICTLY LIMITED
BREWERIES
CURATED
EDITIONS SOLD OUT
CONSECUTIVELY
40+ CURATED SAKE
1,500+ PAST GUESTS
300+ ALUMNI RETURNING

WHY SAKECON IS DIFFERNT
More Than a Tasting.
A Connection.
An immersive experience Designed for Connection.
New York’s most curated cultural soirée.
Ultimate Sake Selections!
30+ Breweries. One Extraordinary Weekend in NYC.
Step into an intimate weekend where ancient craftsmanship meets modern flavor, and indulge in a curated tasting of premium Japanese sake.
This isn’t just an event — it’s a cultural voyage through the spirit of Japan. From delicate aromas to bold umami notes, let your taste buds travel across centuries of tradition and innovation.
Expect more than just sake. A curated world of elevated pairings, rare selections, and cultural experiences — all brought together in one unforgettable weekend.
Mark your calendars — there’s more to come. We’ve still got a few surprises up our sleeves.
Get an Invite
Sign up for exclusive pre-sale pricing and early access.
*Attendees must be 21 years old and older
Full event details and lineup to follow. Stay tuned!

What to Expect
May 16 & May 17 · New York City
Experience it all in one unforgettable night.

Meet the Breweries
Here's a taste of what you can expect:
About Sake Con
Now entering its 4th edition, SAKE-CON continues to grow as New York’s leading sake-centered cultural event.
Founded in 2023, SAKE-CON celebrates Japanese craftsmanship, tradition, and creativity through the art of sake. In the previous edition, the event featured over 40 sake breweries, 75 varieties of premium sake, and welcomed more than 500 guests — marking a significant milestone in our ongoing journey.
Sakecon was started in 2023 as an event centered around sake. Since then, we have signeicantly contributed to the organizations we’ve collaborated with, while also growing the event independently with the generous support of many distributors, governmental organizations, and brands.
We take pride in deepening connections with our clients and local communities, and in continuing to create meaningful cultural experiences. Moving forward, Sakecon will continue to be independently hosted as Upstairs NYC strive for further growth.
As an organization that promotes cultural diversity, we value the recognition and celebration of our work and contributions. At the heart of our mission is a commitment to promoting Japanese craftsmanship and sharing the culture of sake with the world.
Most sake breweries in Japan are small to medium-sized businesses, many of which are facing increasing challenges—such as a lack of successors, shortage of skilled craftsmen, and declining domestic consumption. Sadly, some breweries are forced to close each year due to these pressures.
Upstairs NYC is committed to supporting these breweries by promoting this iconic Japanese beverage globally, creating opportunities for awareness, appreciation, and sustainability.
Thank you for your continued support and participation.
2025 Participating Sake Breweries
*Alphabetical order
AUMONT SHUZO: Kajikawa @aumont_sake/
BROOKLYN KURA @brooklynkura
DASSAI BLUE @dassai_blue
HAKKAISAN @hakkaisansake
HASSEN @mutsu_8000
HEAVENSAKE @heavensake
HOMARE @homare_sake_brewery
IWA @iwa.sake
KAGATOBI @kagatobi_sake
KATO SAKE WORKS @katosakeworks
KATAUYAMA @katsuyama_sake
KENBISHI @kenbishi.official
KIKUSUI @kikusui_pr
KIZAKURA @kizakura_kappa
KOBE SAKE @kobe_sake
KUROSAWA @9630sake
MAKIRI @hatsumago_tohokumeijo
MIDORIKAWA SHUZO
NINKI SHUZO @ninkiinc
NANBUBIJIN @nanbubijin_sake
NOGUCHI NAOHIKO @noguchi_naohiko_official
ORIGAMI SAKE @origamisakeco
OTOKOYAMA
RYUJIN SHUZO
SENJO @senjo_sake
SHICHIKEN @shichiken_sake
SHINKAME @shinkame374
TAKARA @takarasakeusa
TENGUMAI @tengumai1823
TYKU www.tykusake.com
UKA @ukasake
WESAKE @drinkwesake
YUKIOTOKO @yukiotoko1717
YUMEGOKOKORO SHUZO - NARAMAN
KOCHI Prefecture 【TOSA-SAKE】
BIJOFU @bijofu
BOKEN @drinkboken
KAMEIZUMI @kameizumi_sake_brewing
SUIGEI @suigei_sake
TAKAGI SHUZO @toyonoume
TOSATSURU @tosatsuru
TOSAKIKUSUI www.tosa-kikusui.co.jp
TSUKASA BOTAN @tsukasabotansns
Discover the collaborators and supporters who make SAKECON NYC possible. Together, we celebrate the art and heritage of Japanese Sake.
Shop & Artists
*Alphabetical order
WILL FOLLOW


KAYANOYA
In 1893, a small soy sauce maker opened for business in the Japanese village of Kubara, on the southern Japanese island of Kyushu. This was the beginning of Kayanoya. Great seasonings remain the heart of what we do. Kyushu has centuries of tradition in farming, and harvesting from pristine seas. Purity and freshness are essential ideals in Japan, and we keep those traditions alive in everything we do.
From Japan to Your Home
Kayanoya, with 32 stores across Japan, is renowned for its high-quality dashi and premium authentic Japanese food products. We deliver nationwide via our online store and offer in-store tastings and recipes in major cities, providing a unique opportunity to connect directly with our customers and share our passion for quality food.
DASHI Broth


Seicho Calligraphy
"Masae Seicho Taniguchi, known as SEICHO, is a New York based Japanese calligraphy Artist. She started to play with a brush at the age of 6, and began to blossom her talent as a calligrapher around her time in college. In 1996, she became Master Calligrapher ""Seicho”. She has recently collaborated with prestigious brands such as SHISEIDO, SWATCH, etc. Her calligraphy works are also used for the liquor bottle label such as Sato Shiki Whisky, Hayashi Whisky, Saga Sake Series, etc. On the other side, she’s been creating unique calligraphy artworks and some of them were sold at Museum Store of Nelson-Atkins Museum. Please visit her store and find something special."
Japanese Calligrapher / Designer
FAQ
Q: Will tickets also be sold at the door?
A: Yes, if it has not been sold out and while supplies last. But we recommend you get tickets for 3 reasons.
(1) To avoid long ticket purchase line.
(2) Door tickets doesn't included the original glass.
(3) Helps us with demand planning and making the experience even better for everyone!
Q: How does check-in work?
A: We’ll scan in your QR code at the venue, and give you a glass and drink voucher.
Q: What if I cannot make it?
A: Please refer to the refund policy below.
Q: What if I lose the tasting card and glass?
Do not lose your tasting card or glass. We’re unable to replace these if you lose them. Use it or lose it ;)
"EAST MEETS WEST"
Most of the sake breweries in Japan are small and medium-sized businesses, but the number of breweries continues to decline, with some breweries closing down every year. Many sake breweries go out of business due to a lack of successors and craftsmen, but there are also cases where sake breweries have given up on continuing their business due to financial difficulties due to declining consumption.
Upstairs NYC will make every effort to contribute to support these sake breweries by promoting this iconic Japanese beverage.
REFUND POLICY
The event fee is non-refundable. You can, on the other hand, transfer a ticket to a friend.
If an event is postponed, rescheduled, or moved, your tickets are still valid for the new date and no further action is required. Emails will be sent to ticket holders notifying them of any available refund options for the event.
We check ID at the entrance. Attendees 21 years of age or older will be provided wristband at the check-in, please wear the wristband while you attend the event, we only provide alcohol drinks to the guests who wears the wristband.
Guests who test positive to COVID-19 will be unable to enter the venue. These guests are encouraged to contact upstairsatnyc@gmail.com to book a future event.
Crowd Photo Release
By entering the The W Loft Rooftop for the World Sake Day NYC event, you consent to having your image captured by official photographers, videographers/ TV medias. The resulting materials, including still photographs, video and audio recording may be used by Upstairs NYC / TV medias for the promotional entities/TV broadcast without restriction or financial compensation, in news materials, promotional materials, on the web, social media and other properties. If you do not agree to having your image captured or recorded, please do not enter the event venue.
TICKETING TERMS AND CONDITIONS
In order for the purchaser and/or holder (hereinafter referred to as you “You” or “Your”) of a valid wristband or ticket (“Ticket”) to enter Night Market (the “Event”), You must possess a valid Ticket that permits access.
ARTICLE 1: YOUR TICKET
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PLEASE BE ADVISED that the purchase and/or use of a Ticket to, and/or entry to the Event shall constitute Your unconditional acceptance to be bound by any and all of the terms and conditions contained within this agreement (this “Agreement”) between You and Night Market to attend all or part of the Event.
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For safety reasons, the Night Market reserves the right to, without any prior notice or compensation to You: postpone, cancel, interrupt or stop the Event; provisionally keep visitors on the Event site at the end of the Event; totally or partially vacate the Event site; and deny access to the Event site regardless of the possession of a valid entry ticket.
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Subject to the limitations of this Agreement, the Night Market reserves the right to change, modify, or alter any aspect of the Event (including, without limitation, the appearance of any performer, and/or the order of performance of any performer), at any time, for any reason whatsoever, without any prior notice or compensation to You. You understand that the artists and/or lineup for the Event may be changed and that such occurrence shall not, under any circumstances, entitle You to any claim whatsoever, including, but not limited to, a refund for Your Ticket.
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You understand, acknowledge, and agree that the names of any performer contained in any Event promotional material is intended for informational purposes only, and does not, in any way, represent the importance or headline status of any single artist, act or performer, and is subject to change without prior notice.
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EXCEPT AS EXPLICITLY OTHERWISE PROVIDED HEREIN, YOU UNCONDITIONALLY UNDERSTAND THAT ALL TICKET SALES ARE FINAL, THERE WILL BE NO TICKET REFUNDS AND/OR TICKET EXCHANGES. THE EVENT IS A RAIN OR SHINE EVENT.
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If the Event is cancelled in whole, or in part, due to a Force Majeure Event (as defined below), You will not be entitled to a refund. Notwithstanding the foregoing, the Night Market may issue, at the Night Market sole and absolute discretion, a partial or full refund of Your Ticket, by accounting for, among other considerations, the extent and nature of the cancellation. A “Force Majeure Event” shall mean an act of God, act of terrorism, flood, tsunami, strike or other labor condition or dispute, an order or injunction of any court or administrative body or any other act of public authority, severe weather threatening the safety of Event attendees or similar contingency or unexpected event, plague, epidemic, pandemic, outbreaks of infectious disease or any other public health crisis, including quarantine or other restrictions, and any such occurrence beyond the reasonable control of Night Market. You understand that in all instances, the maximum remedy You may receive for any cancellation of any part of the Event, if any, will be the face value of Your Ticket, excluding all fees and/or service charges paid by You in connection with the purchase of Your Ticket.
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By entering the Event, You assume any and all risk and/or danger, known and unknown, foreseeable and unforeseeable, resulting from, or incidental to, the Event, whether occurring prior to, during, or subsequent to, the Event, including, but not limited to, any death, personal injury or loss, damage or liability whatsoever. You understand that Your use of Your Ticket is contingent upon Your voluntary assumption of the risk and danger that may result from, or be incidental to, Your presence at the Event, whether occurring prior to, during or after the Event, including, but not limited to, any actions or omissions of the er Night Market.
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You acknowledge and understand that the Ticket is a revocable license to attend the Event for which it was issued, which is subject to revocation and denial of admission without compensation for any reason, including, but not limited to, Your attempted or actual violation of any of the rules set forth herein, policy or regulations and for any other action taken by You in violation of any local, state or federal law, or that may endanger other ticketholders.
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Only purchase show tickets from the official Night Market website. If you purchase from another source, you risk purchasing a counterfeit or invalid ticket. Night Market is not responsible for tickets purchased from unofficial sources.
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While Beekman Hotel is taking measures to enhance the safety of their visitors, performers, and employees, an inherent risk of exposure to and infection with COVID-19 exists in any public place where people are present, and a visit to the Beekman Hotel may still pose a risk to your safety. By visiting Beekman Hotel, you voluntarily assume all risks related to exposure of COVID-19.
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The Venue is not responsible for loss of or damage to any property.
































































































