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Fall SAKE-CON 2026: World Sake Day
Sunday, September 20th, 1pm-6pm
Venue: Industry City, Room Five-Two-A (220 36th StBrooklyn NY)
*It's an Indoor event. Rain or Shine!

*Attendees must be 21 years old and older

【 TICKETS 】
▪️

(Tier 1 | Tier 2 | Tier 3 )

VVIP:   $115       $125       $135

VIP:       $85        $95        $105

GA:       $65        $75        $85

*Tier 1: 100 Limited + Original Tote Bag

All Tickets Include:

- Sake & sake cocktail tastings of your choice up to 10 Tasting. PLUS access to featured sake discovery stations throughout the event!

- Complimentaly Paring bite food

- A take-home original sake glass

- Entry to all entertainment, food vendors & artisan marketplace

150

50

+

5

CURATED

SAKE

FEATURED IN

BREWERIES

CURATED

EDITIONS SOLD OUT

CONSECUTIVELY

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9+ BREWERIES

Traveling from Japan! 

1,800+ PAST GUESTS

400+ ALUMNI RETURNING

WHY SAKECON IS DIFFERENT

More Than a Tasting.
A Celebration.

New York's most dynamic premier Japanese sake & cultural celebration. Designed for connection, discovery, and unforgettable experiences—all in one festival.

Prepare to immerse yourself in an epic SAKECON extravaganza!

50+ Breweries & 150+ Sake. One Extraordinary Weekend in NYC. Join Us for NY’s Ultimate World Sake Day Festival!

Step into an intimate weekend where ancient craftsmanship meets modern flavor, and indulge in a curated tasting of premium Japanese sake.
This isn’t just an event — it’s a cultural voyage through the spirit of Japan. From delicate aromas to bold umami notes, let your taste buds travel across centuries of tradition and innovation.
Expect more than just sake.
A curated world of elevated pairings, rare selections, and cultural experiences — all brought together in one unforgettable weekend.


Mark your calendars — there’s more to come. We’ve still got a few surprises up our sleeves.

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SAKE-CON 2026: World Sake Day
Sunday, September 20th, 1pm- 6pm
Venue: Venue: Industry City, Room Five-Two-A (220 36th St, Brookyln NY)

 

*Attendees must be 21 years old and older

Full event details and lineup to follow. Stay tuned!

【 TICKETS 】

(Tier 1 | Tier 2 | Tier 3 )

VVIP:   $115       $135       $145

VIP:       $85        $105        $115

GA:       $65        $78       $95

*Tier 1: 100 Limited + Original Tote Bag

 

▪️VVIP: 1pm Entry

Includes;

- Intimate guided master class tasting session (Includes super premium sake). Class starts at 1:30pm for 30 min.

- Enjoy up to 10 Sake & cocktails varieties of your choice! PLUS access to featured sake discovery stations throughout the event!

- Original Sake glass & Tote bag that you can take it home

 

▪️VIP: 1pm Entry

Includes;

- Enjoy up to 10 Sake & cocktails (includes 1 super premium sake) varieties of your choice! PLUS access to featured sake discovery stations throughout the event!

- Original Sake glass that you can take it home

 

▪️General Admission : 2pm Entry

Includes;

- Enjoy up to10 Sake & cocktails varieties of your choice! PLUS access to featured sake discovery stations throughout the event!

- Original Sake glass that you can take it home

All Tickets Include:

- Sake & sake cocktail tastings of your choice up to 10 Tasting. PLUS access to featured sake discovery stations throughout the event!

- Paring bite food

- A take-home original sake glass

- Entry to all entertainment, food vendors & artisan marketplace



【 Event Highlights】

▪️150+ Sakes from more than 50+ breweries on Display & Available to Explore! NY’s ultimate sake playground! Discover an incredible grand lineup of over 150 unique sakes showcased throughout the festival. From award-winning classics to bold, modern flavors, the sheer variety is unmatched.

▪️VVIP Exclusive: The Massive 100-Seat Long Table Experience! An extraordinary experience like no other in NY. Join 100 guests at a single, massive long table with high-energy tasting rows for a curated tasting. You’ve never experienced a sake journey quite like this! (The Tasting starts at 1:30 for 30 min.)

▪️VIP Exclusive: Super Premium Selections: Taste prestigious, top-tier sake normally served only by the bottle at fine restaurants. Don't miss your chance to taste them by the glass!

▪️Meet the Makers: 9+ Breweries Visiting from Japan! Talk directly with the sake masters flying in straight from Japan. Learn the passion behind the pour and taste their finest crafts.

▪️Paired with complimentary Mouthwatering Japanese Food Delights Fuel your festival experience with delicious artisan pairings, and authentic Japanese bites.

▪️A treasure trove of Japanese delights and Artisan Marketplace

▪️Music, Workshops, Performance more to come!

What to Expect

Sep 20 · New York City

Experience it all in one unforgettable night.

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Meet the Breweries

*Alphabetical order. More to follow.
 

AUMONT SHUZO: Kajikawa @aumont_sake/

BROOKLYN KURA @brooklynkura

DASSAI BLUE @dassai_blue

HAKKAISAN @hakkaisansake

HASSEN @mutsu_8000

HEAVENSAKE @heavensake

KAGATOBI @kagatobi_sake

KATAUYAMA @katsuyama_sake

KENBISHI @kenbishi.official

KIKU-MASAMUNE SAKE BREWING @kikumasamune_official

KIKUSUI @kikusui_pr

KOBE SAKE @kobe_sake

KUROSAWA @9630sake

MAKIRI @hatsumago_tohokumeijo

MIYAO SHUZO @miyao_sake

MIDORIKAWA SHUZO 

NIHONSAKARI  @nihonsakari_usa

NINKI SHUZO @ninkiinc

NANBUBIJIN @nanbubijin_sake

NOGUCHI NAOHIKO @noguchi_naohiko_official

OTOKOYAMA 

RYUJIN SHUZO

SENJO @senjo_sake

SHICHIKEN @shichiken_sake

SHINKAME @shinkame374

TAKAHASHI SHUZO @hakutake_shiro_global

TAKARA @takarasakeusa

TENGUMAI @tengumai1823

TYKU www.tykusake.com

UKA @ukasake

WAKAYAMA BREWERY @agaracraft

YUKIOTOKO @yukiotoko1717

ZANPA @awamori.zanpa

KOCHI Prefecture 【TOSA-SAKE】

BIJOFU @bijofu

BOKEN @drinkboken

KAMEIZUMI @kameizumi_sake_brewing

SUIGEI @suigei_sake

TAKAGI SHUZO @toyonoume

TOSATSURU @tosatsuru

TOSAKIKUSUI www.tosa-kikusui.co.jp

TSUKASA BOTAN @tsukasabotansns

Here's a taste of what you can expect:

The Pairings 

We are thrilled to announce that SAKE-CON will feature a curated lineup of NYC’s favorite Japanese food vendors and culinary partners!

Our featured vendors will be serving up a vibrant variety of flavorful dishes and delicious food pairings throughout the event, with additional menus available for purchase. Every menu is masterfully designed to complement our finest sake selection, creating a perfect harmony of punchy bites and sips.

Don’t miss this incredible opportunity to explore NYC’s dynamic culinary scene, taste incredible food pairings, and experience the energy of a true Japanese festival!

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Master Tasting Class — An Exclusive VVIP Journey with Sake School of America

The Massive Long Table Sake Tasting Experience!

An extraordinary experience like no other in NY.

 

Get ready for an exciting, hands-on sake adventure by Sake School of America, the premier institution for sake education in the U.S.!

  • The Massive Long Table: Join at a massive communal table with high-energy tasting rows.

  • Interactive & Fun: Test your palate with a blind tasting challenge and learn secrets from top experts.

  • For Everyone: Perfect for curious beginners and seasoned sake lovers alike.
     

Note: Specific class schedules, activity details, and sake selections will be announced soon.

Note: Menu and sake selections are subject to change based on availability.

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Artisan Spotlight — Personalized Calligraphy by SEICHO

A long-time favorite at SAKE-CON, Master Calligrapher SEICHO returns to bring her world-class artistry to our event. Her breathtaking work was recently featured as a centerpiece in a luxury penthouse on Netflix’s Owning Manhattan (Season 2), further cementing her status as one of NYC’s most sought-after Japanese artists.

Having collaborated with prestigious global brands such as SHISEIDO and SWATCH, and designed iconic labels for premium whiskies and sake, SEICHO is a true master of the brush.

Exclusive Add-on Service: Elevate your SAKE-CON experience with a personalized masterpiece. SEICHO will beautifully inscribe your name or favorite word in traditional Japanese calligraphy onto:SAKE-CON Glassware, Traditional Wooden Plaques etc.
 

Don’t miss this chance to own a personalized piece of art, hand-inscribed by one of the city's most talented calligraphers.

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Wagashi Workshop — The Art of Edible Craft

Experience the delicate beauty of Wagashi with Sara Suzuki, the artisan behind Peko’s Chokotto Wagashi. Trained in the heart of Kyoto, Sara handcrafts Nerikiri—exquisite Japanese confections—using all-natural ingredients to capture the fleeting essence of the seasons.

In this intimate 20~30-minute introductory session, you will learn traditional sculpting techniques to create your own edible masterpiece to take home.

  • Entry: Add-on workshop (First-come, first-served)

  • Experience: Hands-on crafting and a takeaway memento.

Don't miss this chance to savor a mindful moment of Japanese culture, beautifully bridging taste and artistry.

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Super Premium Tasting — A Rare Encounter

Indulge in an extraordinary tasting experience featuring "Super Premium" labels—rare, highly-coveted bottles that are almost never available by the glass. This selection is reserved for those who seek the absolute pinnacle of Japanese sake craftsmanship.

Available strictly to VVIP & VIP guests only, this exclusive access allows you to experience prestigious bottles that typically command $500 to $1,500 per bottle at NYC’s finest dining establishments.

  • The Selection: Access to elite labels and limited-edition releases rarely seen in the U.S. market.

  • The Experience: A dedicated tasting environment to savor the complex profiles of Japan’s most celebrated breweries without the full-bottle commitment.

Don’t miss this rare opportunity to taste the "untouchable" bottles of the sake world.

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Ultimate Sake Selections: Over 50 sake breweries and 150 sake!

Delight your senses with a curated selection of premium Japanese Sake. Immerse yourself in the diverse profiles and aromas, guided by seasoned experts.

Brace yourself for an unforgettable walkaround tasting experience featuring handpicked, exquisite sake varieties. Stay tuned for more details! 

Asian Artisan Marketplace: Food, Accessory, Apparel, and Crafts Vendors! 

A treasure trove of handcrafted accessories, unique merchandise and mesmerizing products from across Asia. Discover one-of-a-kind buys you won't find anywhere else!

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Premier NYC Venue

More to follow

About Sake Con

Now entering its 5th edition, SAKE-CON continues to grow as New York’s leading sake-centered cultural event.

Founded in 2023, SAKE-CON celebrates Japanese craftsmanship, tradition, and creativity through the art of sake. In the previous edition, the event featured over 40 sake breweries, 75 varieties of premium sake, and welcomed more than 500 guests — marking a significant milestone in our ongoing journey.

Sakecon was started in 2023 as an event centered around sake. Since then, we have signeicantly contributed to the organizations we’ve collaborated with, while also growing the event independently with the generous support of many distributors, governmental organizations, and brands.

We take pride in deepening connections with our clients and local communities, and in continuing to create meaningful cultural experiences. Moving forward, Sakecon will continue to be independently hosted as Upstairs NYC strive for further growth.

As an organization that promotes cultural diversity, we value the recognition and celebration of our work and contributions. At the heart of our mission is a commitment to promoting Japanese craftsmanship and sharing the culture of sake with the world.

 

Most sake breweries in Japan are small to medium-sized businesses, many of which are facing increasing challenges—such as a lack of successors, shortage of skilled craftsmen, and declining domestic consumption. Sadly, some breweries are forced to close each year due to these pressures.

Upstairs NYC is committed to supporting these breweries by promoting this iconic Japanese beverage globally, creating opportunities for awareness, appreciation, and sustainability.

Thank you for your continued support and participation.

Discover the collaborators and supporters who make SAKECON NYC possible. Together, we celebrate the art and heritage of Japanese Sake.

Shop & Artists

*Alphabetical order

WILL FOLLOW

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KAYANOYA

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In 1893, a small soy sauce maker opened for business in the Japanese village of Kubara, on the southern Japanese island of Kyushu. This was the beginning of Kayanoya. Great seasonings remain the heart of what we do. Kyushu has centuries of tradition in farming, and harvesting from pristine seas. Purity and freshness are essential ideals in Japan, and we keep those traditions alive in everything we do.

From Japan to Your Home
Kayanoya, with 32 stores across Japan, is renowned for its high-quality dashi and premium authentic Japanese food products. We deliver nationwide via our online store and offer in-store tastings and recipes in major cities, providing a unique opportunity to connect directly with our customers and share our passion for quality food.

DASHI Broth

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Seicho Calligraphy

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"Masae Seicho Taniguchi, known as SEICHO, is a New York based Japanese calligraphy Artist. She started to play with a brush at the age of 6, and began to blossom her talent as a calligrapher around her time in college. In 1996, she became Master Calligrapher ""Seicho”. She has recently collaborated with prestigious brands such as SHISEIDO, SWATCH, etc. Her calligraphy works are also used for the liquor bottle label such as Sato Shiki Whisky, Hayashi Whisky, Saga Sake Series, etc. On the other side, she’s been creating unique calligraphy artworks and some of them were sold at Museum Store of Nelson-Atkins Museum. Please visit her store and find something special."

Japanese Calligrapher / Designer

FAQ

Q: Will tickets also be sold at the door?

A: No, tickets will not be sold at the door. All tickets must be purchased in advance through our online platform. As SAKECON '26 is expected to reach full capacity, we highly recommend securing your tickets early to guarantee your entry.

Q: How does check-in work?
A: We’ll scan in your QR code at the venue, and give you a glass and tasting card.
 
Q: What if I cannot make it?
A: Please refer to the refund policy below.

Q: What if I lose the tasting card and glass?
Do not lose your tasting card or glass. We’re unable to replace these if you lose them. Use it or lose it ;)

REFUND POLICY
The event fee is non-refundable. You can, on the other hand, transfer a ticket to a friend.

If an event is postponed, rescheduled, or moved, your tickets are still valid for the new date and no further action is required. Emails will be sent to ticket holders notifying them of any available refund options for the event.

We check ID at the entrance. Attendees 21 years of age or older will be provided wristband at the check-in, please wear the wristband while you attend the event, we only provide alcohol drinks to the guests who wears the wristband.

Guests who test positive to COVID-19 will be unable to enter the venue. These guests are encouraged to contact upstairsatnyc@gmail.com to book a future event.

Crowd Photo Release
By entering the The W Loft Rooftop for the World Sake Day NYC event, you consent to having your image captured by official photographers, videographers/ TV medias. The resulting materials, including still photographs, video and audio recording may be used by Upstairs NYC / TV medias for the promotional entities/TV broadcast without restriction or financial compensation, in news materials, promotional materials, on the web, social media and other properties. If you do not agree to having your image captured or recorded, please do not enter the event venue.

TICKETING TERMS AND CONDITIONS
In order for the purchaser and/or holder (hereinafter referred to as you “You” or “Your”) of a valid wristband or ticket (“Ticket”) to enter Night Market (the “Event”), You must possess a valid Ticket that permits access.
ARTICLE 1: YOUR TICKET

  1. PLEASE BE ADVISED that the purchase and/or use of a Ticket to, and/or entry to the Event shall constitute Your unconditional acceptance to be bound by any and all of the terms and conditions contained within this agreement (this “Agreement”) between You and Night Market to attend all or part of the Event.

  2. For safety reasons, the Night Market reserves the right to, without any prior notice or compensation to You: postpone, cancel, interrupt or stop the Event; provisionally keep visitors on the Event site at the end of the Event; totally or partially vacate the Event site; and deny access to the Event site regardless of the possession of a valid entry ticket.

  3. Subject to the limitations of this Agreement, the Night Market reserves the right to change, modify, or alter any aspect of the Event (including, without limitation, the appearance of any performer, and/or the order of performance of any performer), at any time, for any reason whatsoever, without any prior notice or compensation to You. You understand that the artists and/or lineup for the Event may be changed and that such occurrence shall not, under any circumstances, entitle You to any claim whatsoever, including, but not limited to, a refund for Your Ticket.

  4.  You understand, acknowledge, and agree that the names of any performer contained in any Event promotional material is intended for informational purposes only, and does not, in any way, represent the importance or headline status of any single artist, act or performer, and is subject to change without prior notice.

  5. EXCEPT AS EXPLICITLY OTHERWISE PROVIDED HEREIN, YOU UNCONDITIONALLY UNDERSTAND THAT ALL TICKET SALES ARE FINAL, THERE WILL BE NO TICKET REFUNDS AND/OR TICKET EXCHANGES.  THE EVENT IS A RAIN OR SHINE EVENT.

  6. If the Event is cancelled in whole, or in part, due to a Force Majeure Event (as defined below), You will not be entitled to a refund. Notwithstanding the foregoing, the Night Market may issue, at the Night Market sole and absolute discretion, a partial or full refund of Your Ticket, by accounting for, among other considerations, the extent and nature of the cancellation.   A “Force Majeure Event” shall mean an act of God, act of terrorism, flood, tsunami, strike or other labor condition or dispute, an order or injunction of any court or administrative body or any other act of public authority, severe weather threatening the safety of Event attendees or similar contingency or unexpected event, plague, epidemic, pandemic, outbreaks of infectious disease or any other public health crisis, including quarantine or other restrictions, and any such occurrence beyond the reasonable control of Night Market. You understand that in all instances, the maximum remedy You may receive for any cancellation of any part of the Event, if any, will be the face value of Your Ticket, excluding all fees and/or service charges paid by You in connection with the purchase of Your Ticket.

  7. By entering the Event, You assume any and all risk and/or danger, known and unknown, foreseeable and unforeseeable, resulting from, or incidental to, the Event, whether occurring prior to, during, or subsequent to, the Event, including, but not limited to, any death, personal injury or loss, damage or liability whatsoever.  You understand that Your use of Your Ticket is contingent upon Your voluntary assumption of the risk and danger that may result from, or be incidental to, Your presence at the Event, whether occurring prior to, during or after the Event, including, but not limited to, any actions or omissions of the er Night Market.

  8. You acknowledge and understand that the Ticket is a revocable license to attend the Event for which it was issued, which is subject to revocation and denial of admission without compensation for any reason, including, but not limited to, Your attempted or actual violation of any of the rules set forth herein, policy or regulations and for any other action taken by You in violation of any local, state or federal law, or that may endanger other ticketholders.

  9. Only purchase show tickets from the official Night Market website. If you purchase from another source, you risk purchasing a counterfeit or invalid ticket. Night Market is not responsible for tickets purchased from unofficial sources.

  10. While Beekman Hotel is taking measures to enhance the safety of their visitors, performers, and employees, an inherent risk of exposure to and infection with COVID-19 exists in any public place where people are present, and a visit to the Beekman Hotel may still pose a risk to your safety. By visiting Beekman Hotel, you voluntarily assume all risks related to exposure of COVID-19.

  11. The Venue is not responsible for loss of or damage to any property.

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