May 2: National Matcha Day ISSHIKI X SCENT THEORY
- Upstairs NYC
- Apr 25
- 1 min read
Tribeca Gallery Night 2026.
Practical Info
Date & Time: Saturday, May 2, 2026 8:00 AM-
Sunday, May 3, 2026 6:00 PM
Location:
176 8th Ave, New York NY 10011
183 Grand Street, New York NY 10013
20 W 29th St, New York NY 10001
Overview:
In honor of National Matcha Day, NYC’s premier matcha destination, Isshiki, is partnering with Scent Theory for a multi-sensory takeover. The collaboration celebrates the launch of Scent Theory’s "Matcha Mood" Hand Sanitizer with an exclusive, limited-edition beverage.
Key Takeaways:
The Double Matcha Cloud: A specially crafted celebratory drink available for two days only, designed to elevate the traditional matcha experience.
A Fragrant Pairing: Every matcha purchase comes with a complimentary "Matcha Mood" Hand Sanitizer, bridging the gap between taste and scent (while supplies last).
An Insider’s Tip:
Isshiki locations are intimate and highly popular on weekends. To secure both the Double Matcha Cloud and the limited-edition Scent Theory gift, we recommend arriving during the morning hours—this is a "while supplies last" event that will likely hit capacity by the afternoon.
A Note for Our Inner Circle: This collaboration speaks to the "Modern Craft" we admire—taking a traditional Japanese staple like matcha and reimagining it through the lens of lifestyle and sensory wellness. It’s a perfect way to ground yourself after the high-velocity energy of Fintech Week.
Who You May Spot: Wellness enthusiasts, matcha purists, and the "quiet luxury" creative crowd.
