Every Thursday June 11th-July 9th: ELOREA Hazy Blue Happy Hour | Scent & Art
- Upstairs NYC
- 12 minutes ago
- 2 min read
An evening of scent, art, and an immersive introduction to the world of modern Korean perfumery every Thursday.
Practical Info
Date & Time: Every Thursday June 11th-July 9th, 2026, 5:00 PM – 7:00 PM
Location: ELOREA, 41 Spring St, New York, NY 10012
Overview:
Join ELOREA every Thursday evening for Hazy Blue Happy Hour, an immersive experience celebrating Korean scent and art at its New York flagship. Guests are invited to explore Strata of Time, a solo exhibition by Korean artist Herok, while discovering the world of modern Korean perfumery through a guided fragrance experience.
Attendees can enjoy a complimentary glass of wine or ELOREA’s signature Hazy Blue cocktail with any fragrance purchase.
Inspired by the Korean term ēnae (이내), or “hazy blue,” the event captures the fleeting moment between day and night when the city slows down and the evening feels full of possibility.
Featured Exhibition: Strata of Time | Herok Solo Exhibition
Strata of Time is a collaboration between Korean artist Herok and ELOREA, exploring themes of time, memory, and storytelling through layers. Working with hanji, traditional Korean paper made from mulberry bark, Herok creates textured works that embody the passage of time through an intuitive process of building and carving surfaces. The exhibition draws a parallel to fragrance, which similarly unfolds in layers, revealing memory and emotion over time.
Key Takeaways:
The Art of Hanji: Experience the profound textures of Herok’s work, created by layering and carving back surfaces of hanji (traditional Korean mulberry paper) and paint through a repetitive, intuitive process.
Olfactory Architecture: Discover how Herok’s physical, embedded layers of time mirror the evolutionary progression of ELOREA’s fragrances, which gradually reveal themselves over time to shape memory and emotion.
The Hazy Blue Ritual: Enjoy a complimentary glass of fine wine or ELOREA's signature Hazy Blue cocktail with any fragrance purchase. The drink captures the essence of ēnae [이내]—the poetic Korean term for the bluish, hazy energy visible in the distance at sunset.
An Insider’s Tip:
The event perfectly captures that specific NYC moment "between day and night when the city exhales." Plan your visit closer to sunset to fully appreciate how the transition of light in the flagship mirrors the ēnae inspiration behind the signature cocktail.
A Note for Our Inner Circle: This event is a masterful showcase of the "Modern Craft" we champion. By blending the ancient heritage of hanji paper with modern scent profiles, it elevates retail into a high-end cultural salon. It’s an effortless, poetic wind-down for your Thursday calendar.
Who You May Spot: Contemporary art curators, independent perfumers, design-forward downtown creatives, and those who appreciate the quiet luxury of traditional-meets-modern Korean aesthetics.