Mar 14-15: THE SUN ROOM BY SUMMER FRIDAYS: Pre-Launch Vanilla Fragrance Immersion
- Upstairs NYC
- Mar 8
- 2 min read
Summer Fridays' first-ever fragrance pop-up bathes SoHo in golden light and sweet vanilla. First 150 daily snag exclusive travel-size Sunlit Vanilla EDP—fragrance sampling + vanilla lattes await.
Practical Info
Date & Time:
Saturday, March 14, 2026 | 10:00 AM - 4:00 PM
Sunday, March 15, 2026 | 10:00 AM - 4:00 PM
Location: 22 Wooster Street, New York, NY 10013 (SoHo) (map)
Overview:
Step into Summer Fridays' inaugural fragrance experience celebrating the pre-launch of Sunlit Vanilla Eau de Parfum. This golden-hour-inspired pop-up transports guests to a sun-drenched sanctuary of sweet indulgence. Complimentary fragrance sampling, vanilla lattes, and surprise gifts create an immersive olfactory escape. First 150 guests each day receive exclusive travel-size bottles (while supplies last, no purchase necessary). Free, open to public.
Key Takeaways:
Free entry with first-150 daily receiving travel-size Sunlit Vanilla EDP
Golden light installation + vanilla latte bar create addictive photo ops
Pre-launch exclusive—experience the scent before retail debut
Running 10AM-4PM both days, arrive early for gifts
An Insider’s Tip:
Hit Saturday at 9:45AM sharp—first 150 get the travel-size, but Week 1 weekend foot traffic means lines start early. Post your golden-hour selfies from inside the installation with #SunRoomSummerFridays for brand repost potential. Vanilla latte pairs perfectly with the fragrance dry-down.
A Note for Our Inner Circle:
Summer Fridays isn't just skincare—they're entering fragrance with a clean beauty scent profile that'll dominate summer 2026. This is your chance to discover (and claim) the next viral perfume before influencers flood IG. Perfect for fragrance collectors and brand loyalists wanting the exclusive drop.
