top of page
sake-con-oct2025-pre.jpg

SAKECON NYC ~Sake Day '25~

Friday October 10th 2025, 6PM - 10PM

Venue: The Mezzanine (55 Broadway New York, NY)

VIP: 6pm~ | General Admission: 7pm~

​*Attendees must be 21 years old and older

*Part of the proceeds will be donated to sake breweries in Ishikawa Prefecture, impacted by the 2024 Noto Peninsula Earthquake.

EVENT HIGHLIGHTS

▪️Ultimate Sake Selections!
 

▪️Super Premium Selections! These prestigious sakes are typically only available by the bottle at high-end restaurants. Don’t miss your chance to taste them by the glass!

 

▪️Theme : All White. Come with in white outfit!
 

▪️DJ and performance!
 

▪️Mouthwatering Japanese food Delights
 

▪️A treasure trove of Japanese delights and Asian Artisan Marketplace
 

▪️FiDi’s most stylish venue, featuring industrial chic design for unforgettable events.
 

▪️Original Sake glass that you can take it home *Door tickets are not included the original glass

▪️Good news if you wish to indulge in more Sake! Just ask us for an extra tasting ticket available for purchase. ($20 for 5 Tasting available for Ticket holders)

More to follow.

Ultimate Sake Selections: Over 70 Sakes & Sake Cocktails, 40 Breweries! 

Celebrate Sake Day  — A Journey into Japan’s Finest Craft

Join us as we toast to Sake Day (October 1) — a nationally recognized celebration in Japan honoring the beginning of the sake brewing season.
Step into a world where ancient craftsmanship meets modern flavor, and indulge in a curated tasting of premium Japanese craft sake.

This isn’t just an event — it’s a cultural voyage through the spirit of Japan. From delicate aromas to bold umami notes, let your taste buds be transported across centuries of tradition and innovation.

Expect more than just sake. Think artisan food pairings, cultural showcases, and unforgettable surprises that celebrate the artistry of Japan.

 

Mark your calendars — There's more to come! We've got additional surprises up our sleeves.

external-file_edited.jpg

CELEBRATING SAKE

What’s Sake Day?

Sake Day, or “Nihonshu no Hi”, is celebrated annually on October 1st in Japan.
It marks the official start of the sake brewing season — a time when rice is freshly harvested and the ideal brewing conditions begin.

Established 1978 by Japan Sake and Shochu Makers Association (JSS), Sake Day honors centuries of traditional craftsmanship, cultural heritage, and the deep connection between sake and Japanese life. It’s more than just a drink — it’s a symbol of community, celebration, and artistry.

Whether you're a sake connoisseur or a curious first-timer, Sake Day is the perfect time to raise your glass and discover the diverse flavors, aromas, and stories behind Japan’s national drink.

Kanpai! 🍶✨

L1550262.JPG

Prepare to immerse yourself in an epic SAKECON extravaganza!

Calling all sake lovers! Prepare to raise your glasses in celebration! This autumn, SAKECON returns with even more flavor, flair, and fun for Sake Day — tastings, cultural activations, Japanese delights, with a stylish crowd dressed in “All White” — symbolizing the purity at the heart of sake.

Why “All White”? The Secret of Shinpaku
Did you know that premium sake starts with something called Shinpaku – the mysterious, snow-white center of sake rice? This soft starch center allows fermentation to create smooth, elegant sake.

It’s not just rice — it’s precision, tradition, and centuries of Japanese craftsmanship in every sip. Picture this immersive space of showcasing the vibrant sprit of Japan into a SAKE-CON fiesta! ​ 

Here's a taste of what you can expect:

DJ & Performance

Details will update soon!

uploads-3805c4cd-efd8-4a02-bce6-c7744ba02d3f-taiko.jpg

Mouthwatering Japanese Delights: 

Indulge in a delectable Sushi & Japanese menu where all dishes are affordably priced at between the $10 and $20. Ready your tastebuds for some incredible umami flavors!

Asian Artisan Marketplace: Food, Accessory, Apparel, and Crafts Vendors! 

A treasure trove of handcrafted accessories, unique merchandise and mesmerizing products from across Asia. Discover one-of-a-kind buys you won't find anywhere else!

kayanoya-pr.jpg
277299991_1856588207874349_7567864231189901460_n.jpg

Premier NYC Venue:

We are taking over one of the most stylish venues in FiDi — The Mezzanine.
Picture this: 6,000 square feet of industrial-chic space transformed into a vibrant SAKE-CON fiesta, celebrating the spirit, culture, and flavor of Japan.
With sleek design,  immersive lighting, and versatile space for performances and tastings, it’s the perfect stage to bring Japanese sake and culture to life — right in the heart of downtown NYC.

Ultimate Sake Selections: Over 70 Premium Sakes & Sake Cocktails from 40 Breweries

Delight your senses with a curated selection of premium Japanese Sake. Immerse yourself in the diverse profiles and aromas, guided by seasoned experts.

Brace yourself for an unforgettable walkaround tasting experience featuring handpicked, exquisite sake varieties. Stay tuned for more details! 

-wsd24-2.jpg

May 2025 Sake Breweries

Lineup will be updated for SAKE DAY in October as the event approaches.

*Alphabetical order
 

AOKI SHUZO  @yukiotoko1717

BROOKLYN KURA @brooklynkura

DASSAI BLUE @dassai_blue

HAKKAISAN @hakkaisansake

HEAVENSAKE @heavensake

KATO SAKE WORKS @katosakeworks

KIKUSUI @kikusui_pr

KUBOTA @kubota_sake_global

KUROSAWA @9630sake

MAITSURU TSUZUMI www.maitsuru.com

MIZUBASHO www.mizubasho.jp/en

ORIGAMI SAKE @origamisakeco

SHIMEHARITSURU by Miyao Shuzo @miyao_sake

SHINKAME www.shinkame.co.jp

TAKARA @takarasakeusa

TYKU www.tykusake.com

UKA @hatsumago_tohokumeijo

WESAKE @drinkwesake

YAMATOSHIZUKU by Akita Seishu @akitaseishu

Ryujin - Dragon God

KOCHI Prefecture 【TOSA-SAKE】

BIJOFU @bijofu

KAMEIZUMI @kameizumi_sake_brewing

SUIGEI @suigei_sake

TAKAGI SHUZO @toyonoume

TOSATSURU @tosatsuru

TOSAKIKUSUI www.tosa-kikusui.co.jp

TSUKASA BOTAN @tsukasabotansns

 

【KANAGWA Prefecture】

www.kanagawa.us

AFURI by Kikkawa Jozo www.kikkawa-jozo.com

IZUMIBASHI www.izumibashi.com

TENSEI www.kumazawa.jp

TANZAWASAN www.kawanishiya.com

S.TOKYO by Nakazawa Shuzo www.matsumidori.jp

【HOKURIKU Region】

ISHIKAWA Prefecture

YUHO www.mioya-sake.com

TENGUMAI @tengumai1823

 

TOYAMA Prefecture

IWA 5 @iwa.sake

HANEYA www.fumigiku.com

 

FUKUI Prefecture

Born “Gold” www.born.co.jp

FUKUCHITOSE @fukuchitose

Shop & Artists

*Alphabetical order

WILL FOLLOW

FAQ

Q: Will tickets also be sold at the door?

A: Yes, if it has not been sold out and while supplies last. But we recommend you get tickets for 3 reasons.​

(1) To avoid long ticket purchase line.

(2) Door tickets doesn't included the original glass.
(3) Helps us with demand planning and making the experience even better for everyone!

Q: How does check-in work?
A: We’ll scan in your QR code at the venue, and give you a glass and drink voucher.
 
Q: What if I cannot make it?
A: Please refer to the refund policy below.

Q: What if I lose the tasting card and glass?
Do not lose your tasting card or glass. We’re unable to replace these if you lose them. Use it or lose it ;)

Discover the collaborators and supporters who make SAKECON NYC possible. Together, we celebrate the art and heritage of Japanese Sake.

"EAST MEETS WEST"

Most of the sake breweries in Japan are small and medium-sized businesses, but the number of breweries continues to decline, with some breweries closing down every year. Many sake breweries go out of business due to a lack of successors and craftsmen, but there are also cases where sake breweries have given up on continuing their business due to financial difficulties due to declining consumption. 

Upstairs NYC will make every effort to contribute to support these sake breweries by promoting this iconic Japanese beverage.

REFUND POLICY
The event fee is non-refundable. You can, on the other hand, transfer a ticket to a friend.

If an event is postponed, rescheduled, or moved, your tickets are still valid for the new date and no further action is required. Emails will be sent to ticket holders notifying them of any available refund options for the event.

We check ID at the entrance. Attendees 21 years of age or older will be provided wristband at the check-in, please wear the wristband while you attend the event, we only provide alcohol drinks to the guests who wears the wristband.

Guests who test positive to COVID-19 will be unable to enter the venue. These guests are encouraged to contact upstairsatnyc@gmail.com to book a future event.

Crowd Photo Release
By entering the The W Loft Rooftop for the World Sake Day NYC event, you consent to having your image captured by official photographers, videographers/ TV medias. The resulting materials, including still photographs, video and audio recording may be used by Upstairs NYC / TV medias for the promotional entities/TV broadcast without restriction or financial compensation, in news materials, promotional materials, on the web, social media and other properties. If you do not agree to having your image captured or recorded, please do not enter the event venue.

TICKETING TERMS AND CONDITIONS
In order for the purchaser and/or holder (hereinafter referred to as you “You” or “Your”) of a valid wristband or ticket (“Ticket”) to enter Night Market (the “Event”), You must possess a valid Ticket that permits access.
ARTICLE 1: YOUR TICKET

  1. PLEASE BE ADVISED that the purchase and/or use of a Ticket to, and/or entry to the Event shall constitute Your unconditional acceptance to be bound by any and all of the terms and conditions contained within this agreement (this “Agreement”) between You and Night Market to attend all or part of the Event.

  2. For safety reasons, the Night Market reserves the right to, without any prior notice or compensation to You: postpone, cancel, interrupt or stop the Event; provisionally keep visitors on the Event site at the end of the Event; totally or partially vacate the Event site; and deny access to the Event site regardless of the possession of a valid entry ticket.

  3. Subject to the limitations of this Agreement, the Night Market reserves the right to change, modify, or alter any aspect of the Event (including, without limitation, the appearance of any performer, and/or the order of performance of any performer), at any time, for any reason whatsoever, without any prior notice or compensation to You. You understand that the artists and/or lineup for the Event may be changed and that such occurrence shall not, under any circumstances, entitle You to any claim whatsoever, including, but not limited to, a refund for Your Ticket.

  4.  You understand, acknowledge, and agree that the names of any performer contained in any Event promotional material is intended for informational purposes only, and does not, in any way, represent the importance or headline status of any single artist, act or performer, and is subject to change without prior notice.

  5. EXCEPT AS EXPLICITLY OTHERWISE PROVIDED HEREIN, YOU UNCONDITIONALLY UNDERSTAND THAT ALL TICKET SALES ARE FINAL, THERE WILL BE NO TICKET REFUNDS AND/OR TICKET EXCHANGES.  THE EVENT IS A RAIN OR SHINE EVENT.

  6. If the Event is cancelled in whole, or in part, due to a Force Majeure Event (as defined below), You will not be entitled to a refund. Notwithstanding the foregoing, the Night Market may issue, at the Night Market sole and absolute discretion, a partial or full refund of Your Ticket, by accounting for, among other considerations, the extent and nature of the cancellation.   A “Force Majeure Event” shall mean an act of God, act of terrorism, flood, tsunami, strike or other labor condition or dispute, an order or injunction of any court or administrative body or any other act of public authority, severe weather threatening the safety of Event attendees or similar contingency or unexpected event, plague, epidemic, pandemic, outbreaks of infectious disease or any other public health crisis, including quarantine or other restrictions, and any such occurrence beyond the reasonable control of Night Market. You understand that in all instances, the maximum remedy You may receive for any cancellation of any part of the Event, if any, will be the face value of Your Ticket, excluding all fees and/or service charges paid by You in connection with the purchase of Your Ticket.

  7. By entering the Event, You assume any and all risk and/or danger, known and unknown, foreseeable and unforeseeable, resulting from, or incidental to, the Event, whether occurring prior to, during, or subsequent to, the Event, including, but not limited to, any death, personal injury or loss, damage or liability whatsoever.  You understand that Your use of Your Ticket is contingent upon Your voluntary assumption of the risk and danger that may result from, or be incidental to, Your presence at the Event, whether occurring prior to, during or after the Event, including, but not limited to, any actions or omissions of the er Night Market.

  8. You acknowledge and understand that the Ticket is a revocable license to attend the Event for which it was issued, which is subject to revocation and denial of admission without compensation for any reason, including, but not limited to, Your attempted or actual violation of any of the rules set forth herein, policy or regulations and for any other action taken by You in violation of any local, state or federal law, or that may endanger other ticketholders.

  9. Only purchase show tickets from the official Night Market website. If you purchase from another source, you risk purchasing a counterfeit or invalid ticket. Night Market is not responsible for tickets purchased from unofficial sources.

  10. While Beekman Hotel is taking measures to enhance the safety of their visitors, performers, and employees, an inherent risk of exposure to and infection with COVID-19 exists in any public place where people are present, and a visit to the Beekman Hotel may still pose a risk to your safety. By visiting Beekman Hotel, you voluntarily assume all risks related to exposure of COVID-19.

  11. The Venue is not responsible for loss of or damage to any property.

logo_upstairs_grade.png

Upstairs NYC is registered in New York State as a 501(c)(3) non-profit organization, meaning all or a portion of your donation may be tax-deductible to the fullest extent of the law, EIN 92-0910061.

  • Instagram
  • Facebook
  • LinkedIn

© 2023 Upstairsnyc.org |  Terms of Use  |  Privacy Policy

Get Updates

Thanks for submitting!

bottom of page