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SAKE CON NYC Fall ~Sake Day '25~

Friday October 10th 2025, 6PM - 10PM

Venue: The Mezzanine (55 Broadway New York, NY)

VIP: 6pm~ | General Admission: 7:30 pm~

*Attendees must be 21 years old and older

EVENT HIGHLIGHTS

▪️Ultimate Premium Sake Selections: Over 40 breweries, 65 sake! -Featuring many award-winning and rare sakes!

▪️Free sampling Dassai Blue Sake Mille Crêpes by Lady M *Till supply last

▪️Live Entertainment: DJ and LED Electric Violin performance by global artist Sarina The Violin Diva @theviolindiva!

▪️GIVEAWAY: Original Izak Zenou Tote bag, Original merch by each brewery by social share! Izak will be making a special in-person appearance, and if you're lucky, he might even sign your tote! *Till supply
 

▪️Mouthwatering Japanese food Delights and Special cocktails by NR *Food is available to purchase

 

▪️Paired with complimentary vegan chocolate, vegan cheese, and caviar for a unique and elevated tasting experience. *Till supply last

▪️Super Premium Tasting - Taste prestigious, top-tier sake normally served only by the bottle at fine restaurants. Don't miss your chance to taste them by the glass! *Available to premium tickets holders.

 

▪️Special guests: Elenora Sruro, Izak Zenou!

 

▪️A dedicated photo booth where you and your loved ones/friends can snap unforgettable memories

▪️Theme : All White - Dress to impress in your best white outfit! *Not mandatory — the most important thing is that you have a great time.

 

▪️Japanese calligraphy paid service available for your glass! 
 

▪️A treasure trove of Japanese delights and Marketplace
 

▪️FiDi’s most stylish venue, featuring industrial chic design for unforgettable night.
 

▪️Original Sake glass that you can take it home 

▪️Good news if you wish to indulge in more Sake! Just ask us for an extra tasting ticket available for purchase. ($20 for 5 Tasting available for Ticket holders)

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Ultimate Sake Selections! Over 40 Breweries and 65 Sake!

Celebrate Sake Day  — A Journey into Japan’s Finest Craft

Join us as we toast to Sake Day (October 1) — a nationally recognized celebration in Japan honoring the beginning of the sake brewing season.
Step into a world where ancient craftsmanship meets modern flavor, and indulge in a curated tasting of premium Japanese craft sake.

This isn’t just an event — it’s a cultural voyage through the spirit of Japan. From delicate aromas to bold umami notes, let your taste buds be transported across centuries of tradition and innovation.

Expect more than just sake. Think artisan food pairings, cultural showcases, and unforgettable surprises that celebrate the artistry of Japan.

 

Mark your calendars — There's more to come! We've got additional surprises up our sleeves.

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CELEBRATING SAKE

What’s Sake Day?

Sake Day, or “Nihonshu no Hi”, is celebrated annually on October 1st in Japan.
It marks the official start of the sake brewing season — a time when rice is freshly harvested and the ideal brewing conditions begin.

Established 1978 by Japan Sake and Shochu Makers Association (JSS), Sake Day honors centuries of traditional craftsmanship, cultural heritage, and the deep connection between sake and Japanese life. It’s more than just a drink — it’s a symbol of community, celebration, and artistry.

Whether you're a sake connoisseur or a curious first-timer, Sake Day is the perfect time to raise your glass and discover the diverse flavors, aromas, and stories behind Japan’s national drink.

Kanpai! 🍶✨

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Prepare to immerse yourself in an epic SAKECON extravaganza!

Calling all sake lovers! Prepare to raise your glasses in celebration! This autumn, SAKECON returns with even more flavor, flair, and fun for Sake Day — tastings, cultural activations, Japanese delights, with a stylish crowd dressed in “All White” — symbolizing the purity at the heart of sake.

Why “All White”? The Secret of Shinpaku
Did you know that premium sake starts with something called Shinpaku – the mysterious, snow-white center of sake rice? This soft starch center allows fermentation to create smooth, elegant sake.

It’s not just rice — it’s precision, tradition, and centuries of Japanese craftsmanship in every sip. Picture this immersive space of showcasing the vibrant sprit of Japan into a SAKE-CON fiesta! ​ 

Here's a taste of what you can expect:

Dassai Blue Sake Mill Crêpe FREE sampling by Lady M

The sake cake you've been waiting for—Limited Edition of Dassai Blue Mille Crêpes, where French finesse meets Japanese elegance. Layers of delicate crêpes and sake-soaked vanilla sponge cake are paired with a velvety sake kasu pastry cream. Topped with a white chocolate sake kasu glaze, powdered sugar, and shimmering gold leaf, this creation showcases the luxurious essence of Dassai Blue 23 sake. You won’t want to miss. *Till supply last

 

www.ladym.com

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Mouthwatering Japanese Delights by NR

We’re excited to share that NR Restaurant, one of NYC’s most beloved Japanese dining spots, will be serving their signature dishes at SAKE-CON! Known for their creative Japanese cuisine and stylish presentation, NR will be offering a special menu available for purchase to pair perfectly with the premium sakes featured at the event.

From savory bites to flavorful pairings, their dishes will elevate your tasting experience and give you a true taste of Japanese culinary craftsmanship. Don’t miss the chance to enjoy NR’s mouthwatering creations alongside the finest sake selections!

Special Cocktails for the night by NR

We’re excited to welcome NR, Known for their artistic and meticulously crafted cocktails. NR will be creating a limited-edition sake cocktail menu exclusively for the evening.

At the heart of NR is cocktail visionary Shigefumi “Shige” Kabashima, formerly of the iconic Angel’s Share, whose storytelling-driven mixology brings together hand-cut ice, smoke, flavor layering, and elegant presentation.

 

Don’t miss the chance to sip something unexpected!

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Special Guest: Elenora Sruro

Meet Elenora Srugo
Luxury Real Estate Broker at Douglas Elliman | Featured on Netflix’s Selling the City

​https://eleonoraandco.com/Eleonora

 

Learn from her the insights on global luxury and cultural value.

 

Elenora Srugo is a real estate broker at Douglas Elliman, specializing in New York’s luxury property market, she is a veteran in the field skilled in all aspects of real estate. She is internationally recognized for her appearance on the Netflix reality series Selling the City.

With a background in business and marketing and over a decade of real estate experience, Elenora is known for her refined negotiation skills, multilingual communication, and deep trust among her global clientele.

 

Raised in SoHo and now based in Greenwich Village, Eleonora brings deep local market insight and a strong network within the real estate industry. A graduate of Stuyvesant High School and Boston University’s Questrom School of Management, she began her career in media before joining Douglas Elliman in 2009, where she quickly rose to become one of the firm’s top-performing agents.

Eleonora believes strongly in community service and is dedicated to giving back to the city that has given her so much. She serves as Vice President on the board of the Stuyvesant High School Alumni Association and has founded the highly acclaimed Mentoring Program for NYC High School students.

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Ultimate Sake Selections: Over 40 sake breweries and 65 sake!

Delight your senses with a curated selection of premium Japanese Sake. Immerse yourself in the diverse profiles and aromas, guided by seasoned experts.

Brace yourself for an unforgettable walkaround tasting experience featuring handpicked, exquisite sake varieties. Stay tuned for more details! 

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LED Electric Violin Performance by Sarina The Violin Diva

Where Classical Virtuosity Meets Global Club Culture

Born in Tokyo and classically trained from the age of five, Sarina Suno brings electrifying energy to every stage she touches. A summa cum laude graduate of Berklee College of Music, she blends classical, jazz, EDM, house, and hip-hop—performing worldwide with her signature LED electric violin.

Sarina has shared the stage with international icons like Black Eyed Peas, Flo Rida, Jonathan Peters, Milla Jovovich, and Michelle Rodriguez. From Carnegie Hall to global music festivals and high-end nightclubs like Marquee and Tao, her genre-defying performances have made her a standout in both traditional and contemporary music scenes.

With multiple albums under Sony Japan’s Victor Entertainment and global tours in over 20 countries, Sarina continues to redefine what it means to be a modern violinist—bridging heritage and innovation with every performance.

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Asian Artisan Marketplace: Food, Accessory, Apparel, and Crafts Vendors! 

A treasure trove of handcrafted accessories, unique merchandise and mesmerizing products from across Asia. Discover one-of-a-kind buys you won't find anywhere else!

Premier NYC Venue:

We are taking over one of the most stylish venues in FiDi — The Mezzanine.
Picture this: 6,000 square feet of industrial-chic space transformed into a vibrant SAKE-CON fiesta, celebrating the spirit, culture, and flavor of Japan.
With sleek design,  immersive lighting, and versatile space for performances and tastings, it’s the perfect stage to bring Japanese sake and culture to life — right in the heart of downtown NYC.

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About Sake Con

Now entering its 4th edition, SAKE-CON continues to grow as New York’s leading sake-centered cultural event.

Founded in 2023, SAKE-CON celebrates Japanese craftsmanship, tradition, and creativity through the art of sake. In the previous edition, the event featured over 40 sake breweries, 75 varieties of premium sake, and welcomed more than 500 guests — marking a significant milestone in our ongoing journey.

Sakecon was started in 2023 as an event centered around sake. Since then, we have signeicantly contributed to the organizations we’ve collaborated with, while also growing the event independently with the generous support of many distributors, governmental organizations, and brands.

We take pride in deepening connections with our clients and local communities, and in continuing to create meaningful cultural experiences. Moving forward, Sakecon will continue to be independently hosted as Upstairs NYC strive for further growth.

As an organization that promotes cultural diversity, we value the recognition and celebration of our work and contributions. At the heart of our mission is a commitment to promoting Japanese craftsmanship and sharing the culture of sake with the world.

 

Most sake breweries in Japan are small to medium-sized businesses, many of which are facing increasing challenges—such as a lack of successors, shortage of skilled craftsmen, and declining domestic consumption. Sadly, some breweries are forced to close each year due to these pressures.

Upstairs NYC is committed to supporting these breweries by promoting this iconic Japanese beverage globally, creating opportunities for awareness, appreciation, and sustainability.

Thank you for your continued support and participation.

Exclusive GIVEAWAY

We’re thrilled to announce an exciting lineup of giveaways, featuring exclusive items from breweries and world-renowned artists!

🎁【Here’s How to Get Yours】

1. Follow @sakecon.nyc 

 

2. Follow sake brand for the sake brand original merch, or ANY participating sake brand for IZAK tote bag on social media.
 

3. Post a photo or video from the event on your feed, story, or reel — and make sure to tag both @sakecon.nyc and any sake brand. Tip: If the sake label appears in your photo or video, even better!
 

3. Visit the reception desk and show your post to receive the gift!

Or Complimentary Gift for Interviewees!

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GIVEAWAY 1
Get a Limited Edition Izak Zenou Tote Bag!

We’re thrilled to offer an exclusive limited edition tote bag designed by the world-renowned illustrator Izak Zenou — available only through this event! Izak will be making a special in-person appearance, and if you're lucky, he might even sign your tote!

This is your chance to take home a truly one-of-a-kind keepsake. Don’t miss it!

About Izak Zenou
Izak Zenou is a celebrated French-American fashion illustrator known for his chic, playful, and instantly recognizable style. His work has been featured by luxury brands such as Chanel, Lancôme, and Henri Bendel. Izak is known for his chic, elegant, whimsical style — and some of his artwork draws influence from traditional Japanese sumi-e brushwork, blending fluid lines and expressive minimalism with high-fashion storytelling.

This specially designed tote bag brings Izak’s signature charm to life — perfect for carrying your favorite sake, stylish essentials, or simply turning heads wherever you go. Don’t miss your chance to own a piece of art you can carry!

👜 Limited to the first 50 guests

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GIVEAWAY 2
Original goods by breweries!

Get your hands on exclusive original goods from your favorite breweries! Enjoy a wooden Kikusui sake cup and kitchen towel from Kikusui, a flat cup and pouch from Shinkame Shuzo, stylish caps from TYKU, and many more unique gifts—perfect for collectors and sake lovers alike!

*Limited supply

Participating Sake Breweries

*Alphabetical order
 

AUMONT SHUZO: Kajikawa @aumont_sake/

BROOKLYN KURA @brooklynkura

DASSAI BLUE @dassai_blue

HAKKAISAN @hakkaisansake

HASSEN @mutsu_8000

HEAVENSAKE @heavensake

HOMARE @homare_sake_brewery

IWA @iwa.sake

KAGATOBI @kagatobi_sake

KATO SAKE WORKS @katosakeworks

KATAUYAMA @katsuyama_sake

KENBISHI @kenbishi.official

KIKUSUI @kikusui_pr

KIZAKURA @kizakura_kappa

KOBE SAKE @kobe_sake

KUROSAWA @9630sake

MAKIRI @hatsumago_tohokumeijo

MIDORIKAWA SHUZO 

NINKI SHUZO @ninkiinc

NANBUBIJIN @nanbubijin_sake

NOGUCHI NAOHIKO @noguchi_naohiko_official

ORIGAMI SAKE @origamisakeco

OTOKOYAMA 

RYUJIN SHUZO

SENJO @senjo_sake

SHICHIKEN @shichiken_sake

SHINKAME @shinkame374

TAKARA @takarasakeusa

TENGUMAI @tengumai1823

TYKU www.tykusake.com

UKA @ukasake

WESAKE @drinkwesake

YUKIOTOKO @yukiotoko1717

YUMEGOKOKORO SHUZO - NARAMAN

KOCHI Prefecture 【TOSA-SAKE】

BIJOFU @bijofu

BOKEN @drinkboken

KAMEIZUMI @kameizumi_sake_brewing

SUIGEI @suigei_sake

TAKAGI SHUZO @toyonoume

TOSATSURU @tosatsuru

TOSAKIKUSUI www.tosa-kikusui.co.jp

TSUKASA BOTAN @tsukasabotansns

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Niigata, Japan

AUMONT: KAJIKAWA

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Over 200 Years of Craftsmanship

With a legacy spanning more than two centuries, Aumont Shuzo continues to produce award-winning sake rooted in local tradition and refined technique.

Our vision has remained constant: to craft exceptional sake using locally grown rice, pure mountain water, and masterful skill, all nurtured in an environment ideal for sake making.

Located in the northern Echigo region of Niigata Prefecture, we draw crystal-clear water from the Kaji River, a source that flows through the heart of Kita-Echigo. Our sake is brewed with premium local rice varieties such as Gohyakumangoku and Koshitanrei, known for their compatibility with fine sake production.

Thanks to these natural blessings and techniques refined over 200 years, our sake is aromatic, soft, and graceful—carrying a subtle sweetness that evokes the image of an elegant woman: refined, poised, and quietly strong.

Aumont Shuzo remains dedicated to preserving this tradition while continuing to craft sake that resonates across generations.

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TOSA SAKE Kochi, Japan

BIJOFU

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Bijofu Schwa!! is a sharp and refreshingly tart tasting sparkling sake that is carbonated by dissolving carbonic acid in ginjo-shu sake. Its smooth taste is partly due to it being lower in alcohol than most sake. Enjoy this bubbly sake both before and during a meal, not only on the rocks but also with lime or lemon. Be sure to always keep it refrigerated and open it gently and with care so it does not bubble over and spill.

 

Premium spring water greatly contributes to a vigorous activity of microbes during sake brewing. BIJOFU brews their sake using undercurrent water of the Nahari River, flowing from a forest of Yanase Cedar, the prefectural tree of Kochi. Also, they use the highest ranking sake rice, Yamadanishiki, grown in the Special-A rice paddies in Tojo in Hyogo Prefecture. In addition, when it comes to "terroir" of sake, they make use of Gin no Yume, an optimal sake rice variety developed in Kochi Prefecture, and Matsuyama Mi-i, another optimal sake rice from neighboring Ehime Prefecture,
to brew sake representing regional tastes.

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TOSA SAKE Kochi, Japan

BOKEN

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Timeless artistry meets a bold vision for the future

BŌKEN represents a new generation of Japanese sake brewers who honor tradition while daring to innovate.

Say hello to BŌKEN—an award-winning portfolio of distinctive Japanese Sakes.

BŌKEN Sakes are brewed by skilled artisans from centuries old Japanese breweries. Each of our selected family-run breweries shares an exemplary dedication to best-in-class craftsmanship along with a balanced approach to innovation—one that’s steeped in experience and tradition. The result is collection of distinctive award-winning sakes. Take a look at Our Sakes for a deeper dive into their finer qualities.

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FUKUI SAKE Fukui, Japan

BORN

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Born “Gold” is a winner of countless accolades and a staple everyone should try, even amongst our vast portfolio. This is a “muroka,” which doesn’t go through any refining treatments, keeping all the fine flavors and aroma intact. Extreme smoothness in texture is achieved by maturing at a temperature of 14 F for one year before blending. If you’re looking for a smooth, full-bodied junmai daiginjo to impress your friends, this is the one.

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Brooklyn, NY

BROOKLYN KURA

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A Historic Win for Brooklyn Kura as First Non-Japanese Brewery to Win a Top Prize at Prestigious Kura Master Blind Tasting in Paris.

—one of the world’s most prestigious blind sake tastings. This historic recognition places Brooklyn Kura alongside Japan’s most respected sake producers and marks a major milestone for American sake on the global stage.

In addition, our BYx Yamahai also earned a Platinum Medal, and Catskills – Junmai Daiginjo received a Gold Medal, reinforcing our commitment to brewing exceptional, world-class sake right here in Brooklyn, New York.

Brooklyn Kura is New York’s first sake brewery, combining traditional Japanese brewing techniques with modern innovation to craft premium American sake. As a leader in the U.S. craft sake movement, Brooklyn Kura is committed to quality, community, and education.

In 2023, the brewery launched the Sake Studies Center to make sake more accessible through tastings and educational programs. A strategic partnership with Japan’s Hakkaisan led to the opening of a new taproom and expanded production facility at Industry City, supporting continued growth and rising demand.

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New York, USA

DASSAI BLUE

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Served At The Oscars—Dassai Blue Elevates Sake in the U.S.
Dassai Blue made history as the first Japanese sake selected as an official beverage at the Academy Awards reception and Governors Ball.

Since opening in Hyde Park, NY in fall 2023, the brewery has welcomed over 11,000 visitors for guided tours and tastings. As the largest sake brewery in the U.S. and the only one in the Hudson Valley, Dassai Blue focuses on brewing junmai daiginjo, the highest grade of sake. Current offerings include Type 23, Type 35, Type 50, and a sparkling nigori.

Sake to the World
At Dassai, we believe truly delicious sake has the power to bring people joy across borders, cultures, and languages. That’s why we continue to refine our craft, focusing solely on Junmai Daiginjo made with Yamada-Nishiki rice.

Great sake is never static—it must evolve. Dassai Blue, brewed in New York, isn’t meant to replicate the sake we make in Japan. Instead, it embraces the water, climate, and cultural diversity of the U.S. to create something uniquely its own—sake that may even surpass its origins.

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Niigata, Japan

HAKKAISAN

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Hakkaisan Sake is Now Served at Dodger Stadium.

The Los Angeles Dodgers have announced the introduction of Japanese sake at Dodger Stadium concession stands through a new collaboration with Hakkaisan Brewery, a respected sake producer with over 100 years of history.

Founded in 1922, Hakkaisan is located at the base of Mt. Hakkaisan in Niigata, Japan—an area renowned for its heavy snowfall and pristine natural environment. The brewery’s signature soft water, sourced from snowmelt filtered through mountain soil, is used throughout its production process and is key to the refined, clean taste that defines Hakkaisan sake.

Crafted with Care, From Source to Sip
At Hakkaisan, great sake begins with exceptional ingredients—pure spring water from Mt. Hakkai and carefully selected rice varieties like Gohyakumangoku and Yamada Nishiki, known for their ideal brewing qualities.

Sourced from trusted growers and crafted with traditional techniques and unwavering attention to detail, Hakkaisan sake is elegant, smooth, and perfectly balanced—designed to complement food without overpowering it.

This is sake made with integrity, care, and the belief that true quality speaks for itself.

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Aomori, Japan

HACHINO SHUZO: HASSEN

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Five consecutive years with a 5-star rating in the World Sake Brewery Ranking.

A Legacy of Excellence and Local Craftsmanship
Hachinohe Shuzo, a distinguished microbrewery in Aomori Prefecture, has been brewing sake since 1775 (An’ei 4). Recognized for five consecutive years with a 5-star rating in the World Sake Brewery Ranking, and honored at prestigious competitions such as Kura Master, International Wine Challenge, and the U.S. National Sake Appraisal, this brewery is celebrated for its award-winning sake.

Committed to using only locally grown rice from Aomori and primarily Aomori-original yeast, Hachinohe Shuzo brews its sake with pure, renowned water from the Kanizawa area in Hachinohe. Under the guidance of the 8th generation brewmaster, Shozaburo, the brewery focuses on crafting sake that balances tradition with modern values—delivering delicious, safe, and environmentally conscious products. Using 100% white koji in their moromi base, their sake offers a fresh, authentic taste straight from the brewery.

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France X Japan

HEAVEN SAKE

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JAPANESE EXCELLENCE. FRENCH TASTE.

Heavensake is a composition by acclaimed French cellar master, Régis Camus, in collaboration with Japan’s most respected sake breweries: Tatenokawa, Urakasumi, Katsuyama and more. 

Admired for his assemblage virtuosity, Régis Camus is an 8-time IWC “Winemaker of the Year” title winner. His respectful ambition is to create unique sakes showcasing the art of assemblage while honoring the magnificent heritage of Japanese sake-making.

Régis Camus likens assemblage to musical creation, where single elements are harmoniously layered to create enchanting compositions. Through years of experience, Régis understands how different aromas and flavors interact with each other to bring new taste profiles to life. 

When Heavensake first introduced assemblage to sake, some people mistook it for the more common act of "blending," which was never intended to elevate the sake experience. As such, Heavensake was the first to bring assemblage to sake.

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FUKUSHIMA, Japan

HOMARE SHUZO: KARAHASHI

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A Sake that Unveils the "Enchanting" Beauty of Aizu Bijin

Crafted with a hundred percent Hyogo Prefecture's Yamada Nishiki rice and meticulously brewed using the ultra-soft water "Kitano Homyo Mizu" sourced from 100 meters below the ground. After pressing, it is promptly bottled and stored raw, allowing the flavors to mature. The bottling process occurs only after patiently waiting for the richness to develop, followed by rapid chilling at -5°C in a refrigerated chamber. This sake has been meticulously crafted under stringent supervision until just before shipment.

The bouquet evokes notes of apples and tropical fruits, exuding an exuberant aroma. Its lusciousness and well-balanced interplay of acidity and sweetness characterize the unique and expansive flavor profile inherent to Yamada Nishiki. The refreshing, crisp finish with a touch of sharpness is another hallmark of this exceptional sake, brought to life through dedicated craftsmanship and precise control until the moment it reaches your glass.

2017 IWC (International Wine Challenge) - Gold Medal & Trophy Winner in the Junmai Ginjo Sake Category

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Toyama, Japan

IWA

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Essentially true to sake, deeply and proudly rooted in Japan, IWA’s brand name is inspired directly by its birthplace of Shiraiwa, in Toyama Prefecture. Its state-of-the-art kura, designed by world-renowned Japanese Architect Kengo Kuma, honors ancient sake-brewing techniques guided by a modern approach.

Pioneering the Assemblage of different varieties of rice and yeast while exploring the potential of bottle maturation, IWA 5 achieves superlative balance and complexity in sake. It revisits the equilibrium between nose and palate to achieve the flow of paradoxical richness and weightlessness. A universal symbol of balance, the number five represents Assemblage, the art form of blending.


Founder & Maker, Richard Geoffroy

Geoffroy is a world-renowned winemaker whose contribution has left an indelible impression on the world of fine wine. Immersed in an environment of wine and grapes from a young age, Geoffroy was appointed as Chef de Cave at Dom Pérignon in 1990. Over the next three decades, Geoffroy led the rejuvenation of Dom Pérignon into one of the world’s most iconic luxury brands.

Upon retiring from Dom Pérignon in 2018, Geoffroy entered a new chapter of his life, turning his attention to Japan. Following his countless trips to the country that sparked his love for its culture and people, he was inspired by a desire to contribute to the hallowed craft of sake. Resetting his challenges to bring an element of innovation to a production with over one thousand years of tradition, Geoffroy founded IWA Sake of Japan in 2019.

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Ishikawa, Japan

KAGATOBI

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Kagatobi – The Spirit of "Iki" and Edo-Era Firefighters

Kagatobi is a premium sake brand inspired by the spirit of “粋 (Iki)”—a concept of refined style and bold character rooted in Edo culture. The name pays homage to the legendary Kaga firefighters (加賀鳶), the elite fire brigade of the Kaga Domain's Edo residence. Known for their strength, bravery, and stylish flair, they were admired figures in 19th-century Edo, celebrated in kabuki theater and remembered for their fearless presence and pride.

Brewed by Fukumitsuya, Kanazawa’s oldest sake brewery (founded in 1625), Kagatobi reflects centuries of craftsmanship. The brewery uses locally sourced groundwater and only the finest sake rice, including top-grade Yamada Nishiki from Hyogo Prefecture. By committing exclusively to Junmai-style brewing, Fukumitsuya preserves the natural flavor of the rice, allowing the essence of the ingredients to shine.

Kagatobi sake offers a rich yet elegant profile, with a perfect balance of umami, smooth expansion on the palate, and a crisp, refined finish. Each variety is carefully crafted to embody four essential elements: depth, clarity, finesse, and individuality—delivering a truly memorable drinking experience.

With a bold logo symbolizing thunder and clouds—once worn on the jackets of Kaga’s heroic firemen—Kagatobi honors its roots while crafting sake that feels both timeless and modern.

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Brooklyn, NY

KATO SAKE WORKS

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Kato Sake Works is a local craft sake brewery in Bushwick Brooklyn, featured on New York Times, Kato Sake Works offers local sake enjoyed genuinely. They are the neighborhood brewery that bridges cultures and reshapes the sake experience.

Founder, shinobu kato, he loved cooking, entertaining friends, and hosting parties, but was never able to find a good sake to serve for these various occasions. After frequenting many local breweries and wineries, Shinobu saw how Americans would come to try, enjoy, and learn about beer and wine, and leave feeling satisfied. That is when the thought crossed his mind: What if there was a sake experience like that here in the US where people could come try sake, learn about the different types, and buy the perfect sake for any occasion?

So, Shinobu decided to build a tiny kitchen brewery and began steaming rice. After weeks of brewing and fermenting, his first batch of eight hazy, unfiltered bottles of sake was ready. He organized a tasting party with a few of his friends, and to his delight everyone had the same reaction: they loved it. This response inspired Shinobu to keep brewing sake for more friends to try.

After several more successful batches, one of his friends, who had never purchased any sake before, asked to buy a bottle of “Shinobu’s Sake.” This would not be the last time he heard this request.

With the solution in the bottle, Shinobu started Kato Sake Works so that everyone could learn to love sake as he did years ago in Tokyo.

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TOSA SAKE Kochi, Japan

KAMEIZUMI

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1 in 300 million | It was cultivated for 4 months 6200 meters under the sea and additional 10 days 400,000 meters above earth.

Kochi prefecture is a pioneer in sake yeast, and this sake features their proprietary strain, AA41, which survived a grand excursion both to outer space and the deep sea.

In 2005, the world's first "space yeast" was sent aboard a spacecraft to the International Space Station at an altitude of 400 km, and returned after a 10-day journey. When the yeast was tested in 2019, it was completely wiped out. In 2021, it spent four months in the deep sea at a depth of 6,200 m and 620 atmospheres. This sake was made from "space deep sea yeast," which had a one in 300 million chance of survival after traveling 406 km into space and the deep sea. Its deep flavor comes from its survival in such a harsh environment.

Kameizumi hails from Kochi prefecture in Shikoku. Shikoku is the large island off the mainland of Honshu. Kochi prefecture is famous in the sake industry for its bold experimentation with sake yeast. The main family yeasts Kochi has developed start with "CEL" in the name. Despite its 
small size, because of their bold 
collaboration with the Kochi sake research institute.

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Hyogo, Japan

KENBISHI

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Kenbishi has been loved by many people over the past 500 years. The form of sake today was created 400 years ago. During that time, we watched the change in sake and "we" are the history of sake itself. There is a reason why we have been loved for such a long time. We believe that it is the trust we have gained from our customers. Based on our numerous experiences, we have made three promises that we have kept to ensure our customers’ continuous support.
 
1."Keep the traditional taste"
Trends are tempting.
Chasing the trends can help understand the market. However, it can also result in losing sight of who we really are, leading to customer dissatisfaction. For many years, we have focused on making sake that goes well with a wide range of dishes, and we are not going to change this. Our taste will remain the same, and thus we do not need to change our brewing method. Kenbishi’s taste has stayed the same for hundreds of years and will do so for the next hundreds of years.
 
2.Finding the best quality ingredients
"What you need to turn good ingredients into good sake is technique, whereas only magic can turn bad ingredients into good sake.", is a saying that has been handed down within Kenbishi. We only use the best ingredients to achieve the taste we aim for.
A stable supply of high quality rice is assured by making contracts with local farmers directly. We grow our own rice to hand down agriculture to the next generation.
We have digged more than 10 wells in different locations, from which the water is selected. In order to keep our taste, we continue our journey of finding the most suitable ingredients.
 
3."Never taking a big margin"
We keep our prices minimum to cover the basic costs such as ingredients, equipments, and preparation for disasters, so that we can continue to run as a company. However, we do not take profits for our own vanity and desires. Our main purpose is not to pursue the company's profit.
Kenbishi does not exist for the shareholders or owners, but for delivering our tradition to our customers.

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Niigata, Japan

KIKUSUI

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【Numerous Gold Prizes in Japan】

Since its founding in 1881 in Niigata—Japan’s premier sake region known for its pristine landscapes and singular brewing heritage—Kikusui has stood at the forefront of sake craftsmanship. Built around the pure alpine waters and fertile fields of Niigata, the Kikusui brewery has achieved consistent acclaim, winning numerous gold prizes in Japan’s most prestigious new-sake competitions.

In 1972, Kikusui made history with the launch of Funaguchi Kikusui Ichiban Shibori, Japan’s very first canned nama sake—an unpasteurized, undiluted masterpiece sealed straight from the press.

Containing 19% ABV and sealed within aluminum cans to protect its freshness, this innovative sake effortlessly sparked a nationwide nama-sake boom. Its fruity aromas and bold, full-bodied flavor quickly became exceptionally popular, with the can format ensuring it could be enjoyed anywhere, anytime—on the rocks, chilled, or even shaken into cocktails—and aged beautifully in your refrigerator to develop a velvety depth over time.

Continuing this spirit of innovation, Kikusui introduced J‑Draft Junmai Nama Genshu, a sake made purely from rice and water—unpasteurized and undiluted—that captures the vibrant essence of freshly pressed sake. Canned at its freshest and designed to chill quickly, this sake blends tropical fruit notes with bright, umami-rich complexity, offering a new, modern experience without compromising sake’s soul.

 

With a legacy that combines traditional excellence and bold innovation, Kikusui has redefined what high-quality sake can be—transforming it into a refreshing, accessible, and richly expressive experience for both seasoned sake lovers and newcomers alike.

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Kyoto, Japan

KIZAKURA

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Kizakura is one of the largest Japanese sake breweries in Japan. Such a leading company creates Japanese sake with three core pillars. 

Perle is Kizakura’s first sake brewed with wine yeast—a project that took over 5 years of trial and error. While both wine and sake are fermented, the process differs greatly, especially when working with rice. Finding the perfect yeast pairing was a major challenge, but the result is something truly unique.

Named after the French word for “pearl,” Perle delivers a silky-smooth texture and an elegant aroma reminiscent of white wine. Its higher acidity brings a refreshing balance of sweetness and tartness, setting it apart from traditional sake.


1. WATER - Fushimizu” water is used for all of our sake. This water is obtained from our water-well in Fushimi, Kyoto. This water is semi-hard water and containes appropreate amount of mineral. Sake brewed with this water tend to be more soft, smooth and silky. This is the reason why Fushimi sake is called “Female sake”. 
2. RICE - All rice which we use are made in Japan. We also purchase rice from some contracted farmers who are renowned as their method extremely close to organic. Rice conditions change every day, every moment. To make quality sake, we polish rice by ourselves, and control each brewing process. 
3. CRAFTMEN - Master brewer who controls all sake making process is called “Toji (杜氏) ”. Generally one brewery has one Toji, and we have two Toji for two breweries in Kyoto. They have a lot of experiences of Sake brewing and were selected by Kyoto city as key persons to pass down precious historical techniques to next generations.

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Hyogo, Japan

KOBE SAKE

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Brewed in the Nada district of Kobe, Japan Ginjo Style KOBE SAKE has arrived.

A revolutionary new sake “KOBE” is born. With premium Ginjo aroma, it can be enjoyed casually as cold sake. Its alcohol content is 11.5%, as light as wine. If you believe sake tastes harsh, KOBE SAKE is surprisingly smooth and crisp.

KOBE SAKE can also be enjoyed in a variety of cocktails. This is because the brewer’s skill results in a fine balance of distinctiveness and taste.

The city of Kobe is known as the oldest sake producing area (for 700 years), and produces more than 25% of all sake produced in the entire country.

Sake made in Kobe is believed to be the best because of its excellent local weather, the quality of its rice and water, and the skill of its brewers.

-Tasting Notes-

A dainty and easy drinking ginjo style sake.
Attractive aromas and flavors of pineapple, melon rind, almond milk, and hint of rice paper and candy with a silky, bright, light body and a polished, brisk finish with notes of jicama, powdered sugared white strawberry and plum, and spa water.

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Aichi, Japan

KUHEIJI

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Kuheiji's masterpiece that maximizes the individuality of Yamada Nishiki and the characteristics of terroir sake and vintage sake.
Limited production of only 270 pieces from Kuheiji's Monryu rice fields in the Kurodasho area.

 

Seeking a nostalgic, refined, mature fruit flavor.

Kamoshibito Kuheiji strives for a balance of bitter, tart, and acidic.
Instead of relying on special techniques, we make use of each sake's myriad scents to harmonize with the five tastes and bring out the natural shape and fullness of our products.

The acidity of a sake is like the backbone of a person.The better the strength and posture, the better the taste.

By limiting the human technical influence, we can pay homage to the raw materials' excellence.
There is something elegant about the natural form.

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Nagano, Japan

KUROSAWA

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Kurosawa is a family run sake brewery with a history of over 150 years of crafting fine sake using traditional methods. Founded in high mountain Nagano Prefecture is 1858, it is currently overseen by Kazuo Kurosawa, the fifth generation of the family to run the brewery, with his son Yohei serving as toji master brewer, leading the sake making team. They specialize in the labor intensive and traditional kimoto method of sake production that produces bold, rich flavors and a beautiful sharp acidity.
 

It was during a trip to Japan in 1996 that a young Jun Tanaka who had been importing fine Japanese sake to the US discovered the brewery and realized the bold flavor of its sake would go over extremely well in the US. Up until then most sake available in North America was high quality, ostentatious and aromatic and highly priced sake from Japan, or American made sake that could be sold inexpensively but tasted nothing like authentic traditional sake. It was Tanaka-san’s insight that traditional, well-made sake with bold and nutty flavors at a reasonable price could find a place in the United States.

Since 1998 Kurosawa has been one of the most well recognized Japanese made sake in the US, with excellent quality, carefully controlled freshness, accessible pricing, and a bold and authentic flavor.

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Yamagata, Japan

MAKIRI: TOHOKU MEIJO

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Experience Tohoku Meijo Sake Brewery — A Legacy from the Land and Sea.

Located in Sakata, a scenic port city in Yamagata where the Mogami River meets the Sea of Japan, Tohoku Meijo has been brewing fine sake since 1893.

What sets them apart? They’re one of only three breweries in the world dedicated exclusively to the traditional kimoto method—a time-honored, hands-on technique that brings out natural acidity and rich, deep flavor through native fermentation.

Rooted in craftsmanship and nurtured by Yamagata’s pristine rice and water, every bottle of Tohoku Meijo is a celebration of heritage and harmony.

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Niigata, Japan

MIDORIKAWA

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Rare. Refined. Revered. 
Midorikawa Shuzo — quietly crafting exceptional sake since 1884.

No website. No online sales. No sales reps.
Just deep trust in a select few partners — making their sake incredibly rare to find, even in New York. 

Brewed with pure, soft groundwater drawn from their own property and carefully aged in temperature-controlled cellars, their sake balances elegant freshness with delicate depth.

Their signature rice? Hokuriku #12  — an almost-forgotten variety revived from seed by the brewery itself. Today, it’s grown exclusively in Koide, Niigata. A rarity within a rarity.

Midorikawa’s quiet commitment to craftsmanship speaks through every drop — understated, graceful, and unforgettable.

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Fukushima, Japan

NINKI SHUZO

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Beyond Tradition: Kagatobi Meets Modern Myth

At Ninki Shuzo, a historic brewery in Nihonmatsu, Fukushima, we are dedicated to producing only ginjo-style sake, celebrating craftsmanship and simplicity in every bottle. We source pristine mountain rice and water from the surrounding ranges, crafting sake that embodies elegance and everyday enjoyment.

Yet craftsmanship meets creativity in our most daring creation: Sake Godzilla. Inspired by the legendary Kaiju creator Eiji Tsuburaya—hailing from our hometown of Fukushima—this sake was born from a playful request by a special government crisis unit modeled after the “Yashiori Operation” in Shin Godzilla. Just as in the film where sake is used as a strategic weapon to defeat Godzilla (referencing the mythical Yashiori no Sake used to vanquish the eight-headed serpent in ancient texts), we took that concept and crafted a sake so delicious, it almost becomes its own force of nature.

Sake Godzilla is not too sweet, not too dry, with balanced depth and nuanced complexity that rivals the finest wines. Crafted traditionally in wooden tanks, aged in bottles to prevent oxidation, this premium sake delivers a refined, layered experience.

Enjoy Sake Godzilla chilled (8–15°C) in a larger wine glass—and decide how to unleash its power.

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Iwate, Japan

NANBUBIJIN

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Beyond Tradition: Kagatobi Meets Modern Myth

At Nanbu Bijin’s Yuzushu is a citrus infused sake featuring a generous blend of yuzu and lemon, delivering a bright, aromatic finish. The natural sweetness from the koji balances the refreshing acidity of the citrus. Its crisp, palate-cleansing character makes it a versatile match for both Japanese and Western dishes. Enjoy it on its own or paired with a wide range of cuisines.

 

The brewery was established in 1902, and the Nanbu Bijin brand name came to be in 1951. The Iwate area used to be called Nanbu (South), and is a place rich with nature, abundant water and fertile soil. In Japan, most breweries of the time made quite rough, inelegant, sweet sake, but this brewery wanted to make clean & beautiful sake like a fair southern maiden. Hence, the name Nanbu Bijin, or Southern Beauty.

From 1997 to 2004, Nanbu Bijin won gold or higher for eight consecutive years at the Monde Selection. Since 2004, it has consistently earned top honors, including numerous Gold Medals, at the U.S. National Sake Appraisal.

In 2007, Nanbu Bijin was selected as the in-flight sake for Japan Airlines First Class, and since 2013, it has also been served on international flights of major Middle Eastern airlines Emirates and Etihad—bringing the taste of Iwate’s finest sake to the skies around the world.

In 2010, Nanbu Bijin Junmai was chosen as the official sake of the FIFA World Cup in South Africa, helping to share the rich culture of Iwate with a global audience through one of the world’s largest sporting events.

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Ishikawa, Japan

NOGUCHI NAOHIKO SAKE INSTITUTE

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“God of Sake Brewing”

Inheriting the Thoughts of the Master Brewer. Mr. Naohiko Noguchi became a toji (Master Brewer) at the young age of 28, and is regarded as one of the Four Guardians of Heaven by the Noto Toji Guild. He was a key figure in the revival of the nearly lost yamahai brewing method and has been brewing sake for over 70 years with the desire to "make good sake and make people happy.” The NOGUCHI NAOHIKO SAKE INSTITUTE was established by a man who fell in love with the spirit and skill of Naohiko Noguchi and wanted to preserve his way of life for the future.

Known as the “God of Sake Brewing,” master brewer Mr. Naohiko Noguchi has won 27 Gold Prizes at the National Sake Appraisal and was honored in 2023 with the Commissioner for Cultural Affairs Award by Japan’s Agency for Cultural Affairs.

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Arkansas, USA

ORIGAMI SAKE

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Located in Hot Springs, Arkansas, Origami Sake is nestled amidst the Ouachita Mountains, sourcing its famous mineral water. 

The brewery is located within miles of our grower in the heartland of U.S. rice country. 

Using 100% Arkansas-grown rice varieties selected for quality and character, every bottle of Origami Sake reflects our commitment to sustainability from farm to bottle.

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Hokkaido, Japan

OTOKOYAMA

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Otokoyama of local sake brewed in spring water in Asahikawa, Hokkaido. In 1977, It was the first time in the world to win Monde Selection Award for Sake. It has been going on for 40 years. In addition, won many gold medals in domestic and foreign liquor competitions and NRIB (National Research Institute of Brewing). Otokoyama's sake is rooted in Hokkaido.

Otokoyama Tokubetsu Junmai Tsumami Tsutsu

As a sake for sushi, it was supervised by about 50 sushi chefs in Hokkaido.  We held blind tasting sessions by sushi chefs many times and commercialized the ones with the highest ratings.

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Nagano, Japan

SENJO

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The origins of sake brewing date back over a thousand years. At Senjo Shuzou, we proudly carry on this tradition—crafting sake not only with taste in mind, but with heart. From our home in the snowy countryside of Nagano, we hope to share our passion for sake with people around the world.

Founded in 1866 at the end of the Edo period by Matsujirou Kurogouchi, Senjo is named after Mt. Senjogatake, a 3,000-meter peak in the Japan Alps. In 2016, we celebrated our 150th anniversary.

Our flagship brand, Kuromatsu, was named in honor of our founder and has been a beloved local favorite since the 1960s, especially in Nagano, one of Japan’s most beautiful and resource-rich prefectures. Known as the "Roof of Japan," Nagano’s mountains, pure water, and ideal climate make it a natural home for exceptional sake brewing.

Quality Ingredients from the Mountains

At Senjo, we believe great sake starts with nature. We use premium Sakamai rice, grown 700 meters above sea level, where warm days and cool nights create the perfect conditions for brewing-quality grains. Our water comes from deep alpine springs, naturally filtered through the Japan Alps—pure, soft, and ideal for fermentation.

Craftsmanship with Innovation

In 1982, we shifted from seasonal brewers to a full-time local brewing team, enabling year-round quality control—from winter brewing to summer aging. Our sake is carefully pasteurized using a quick cooling method and stored at optimal temperatures to preserve its freshness and balance.

With over 150 years of brewing heritage, Senjo continues to blend time-honored tradition with innovation—crafting sake that reflects the richness of our land and the spirit of our people.

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Yamanashi, Japan

SHICHIKEN

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300 years of history with water
In 1750, the founder of Shichiken, Ihee Kitahara, from Takatō, Nagano where his family had been brewing sake for generations, fell in love with the quality of Hakushu waters and started sake brewing in Daigahara on Koshu Kaido. For 300 years, Shichiken has been devoted to crafting the finest sake inspired by the local waters. The name “Shichiken” comes from a pair of fanlights titled “Seven Sages of the Bamboo Grove” (“Chikurin no Shichikenjin” in Japanese), given by Surugano-kami Naito, Lord of Takatō Castle, in 1835 to celebrate the completion of the brewery, which still remains in the main building as a cultural asset.
Shichiken has ties to Emperor Meiji. During the Meiji Emperor’s imperial tour through Yamanashi, Mie, and Kyoto in 1880, the inner parlor of Shichiken’s main building was chosen as a lodging. Since 2020, Shichiken has been appointed to offer sake at the annual harvest ritual held at Meiji Shrine on November 23rd. To celebrate the 100th anniversary of the Emperor Meiji’s enthronement, Shichiken brewed sake from the rice harvested in rice fields in Kofu City, Yamanashi and Kamogawa City, Chiba, which were chosen to make sake rice when the Emperor Meiji ascended to the throne in 1873.
Blessed by many fortunate connections, Shichiken continues to brew sake.

Shichiken Takes Sake Beyond Borders and Time

The Alain Ducasse Sparkling Sake, created in collaboration with Ducasse Paris, blends the pure waters of Mt. Kaikoma with Mediterranean inspiration. This partnership also led to the Alain Ducasse Sustainable Spirits, showcased on a global tour across seven major cities.

Since 2015, our EXPRESSION sparkling series has redefined sake as an art form — with collaborations featuring works by Keith Haring and Jean-François Millet, uniting craftsmanship and culture in every bottle.

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Gunma, Japan

RYUJIN SHUZO

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A lovely rose-colored sake that exists within a sphere of balance between sweet and tart, and has a flavor that resembles wild strawberries. Brewed with the exceedingly difficult-to-use red yeast, it has been said that if a Junmai Daiginjo is the most difficult grade of sake to brew, this Rose Junmai Daiginjo was 10 times as difficult, so many brewers are unable to work with it. Keep refrigerated.

Ryujin Shuzo's underground water is very soft and feminine, lending to their brewers the power to draw out the hidden flavors in their rice. Their aim is to create flavorful, mellow, high quality sake that warms the heart upon drinking. 

They like to combine their traditional skills and methods with the brewer's heart. To this end, they work hard to improve their skills every day to work towards the next challenge, and brew excellent beer in the off season.

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Saitama, Japan

SHINKAME SHUZO

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Experience the Art of Warmed Sake with Shinkame Shuzo 🍶✨

Discover why Shinkame Shuzo’s Kanzake (warmed sake) is unlike any other!

Shinkame is a legendary brewery that transformed Japan’s sake history. At a time when sake with added alcohol was the standard, Shinkame became the very first brewery to craft sake made entirely from pure rice (Junmai-shu). In fact, today’s Junmai boom can be traced back to Shinkame!

Their specialty is long-aged Junmai sake, rich in depth and umami. When gently warmed, its flavor and aroma expand beautifully, offering a truly unforgettable Kanzake experience.

For the best tasting experience, try it in a flat sake cup (hira-zara), which enhances the aroma and brings out the character of warm sake even more directly.

✨ A 40-Year Masterpiece ✨

Indulge in the brilliance of a perfectly matured sake, shimmering with a luxurious champagne-gold hue. This rare aged jewel offers the elegant depth and lingering finish only found in the finest long-aged sakes. Carefully selected and matured in tanks for four decades, it is truly a Super Rare Daikoshu.

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Yamagata, Japan

TATENOKAWA

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A Collaboration of Music and Sake / The Refined Beauty Created by Yamada Nishiki with a Polishing Ratio of 18%

Since the launch of our first collaborative sake "Rainbow" in 2017, Tatenokawa and Phoenix have engaged in 3 joint ventures. To commemorate Phoenix's Japan tour in March 2023, we are releasing a new collaborative product that vividly reflects the world of their latest album "ALPHA ZULU", released in November 2022.

The sake chosen for this collaboration is a Junmai Daiginjo, made from the king of sake rice - Yamada Nishiki from Hyogo prefecture, meticulously polished down to 18%. Its refined taste is the result of the band members' relentless quest for perfection, involving numerous tastings. Furthermore, the packaging design is a motif of the music video "Winter Solstice", included in the album "ALPHA ZULU", offering a product that intensely mirrors Phoenix's unique worldview.

Tasting Comments from Christian

This sake is the perfect counterpoint to the first sake we did with Tatenokawa (rainbow Phoenix). The first sake was the key to enter to the beautiful world of Sake mastered by Tatenokawa. This new sake goes deeper and higher into the clouds beyond the mountains.18% polished less is more - the beauty of minimalism.

You can feel the refined elegance from Yamada Nishiki, meticulously polished to 18%. This sake stands straight on its own but you can try it with any food you want- experiment! The song we'd love you to savour alongside this sake is "Winter Solstice," which also served as the motif for the label design.

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TOSA SAKE Kochi, Japan

SUIGEI

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【The Fine Sake Awards Japan 2024 Gold Prize】​

Moderate Aroma and Clean Aftertaste.
Suigei’s Sake is Crafted to be Enjoyed with Food

In Kochi Prefecture, home of Suigei, people traditionally enjoy sake with fresh food. Here at Suigei, we have further explored Kochi’s table sake culture and polished our techniques to brew a rich and dry sake that exhibits “a moderate aroma” and “distinct umami”. Suigei’s table sake is crafted not only to accompany your everyday dining but also special celebrations to complement all the festive dishes from start to finish.

 

The only Sakagura/Sake Brewery in Kochi City (named after an alias of Yamauchi Yōdō, who was a Japanese Daimyo of the Shikoku region in the Edo period). They aim to make sake that is the best to pair with food - sake that is dry, yet with high acidity and umami - using the isolated Tosa Mountain range's pure spring water. This water contains no iron or manganese, which are detrimental elements in sake. The brewery is also quite particular about their ingredients - the rice is polished very carefully, and they use true Kumamoto Yeast.

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Hyogo, Japan

TAKARA

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Takara Sake USA is situated in the area of Berkeley, CA that was once known as OCEAN
VIEW, a diverse neighborhood overlooking the San Francisco Bay. Inspired by such, Sho Chiku Bai Ocean View Junmai Sake is a new style of sake that is brewed with the unconventional choice of white koji, which lends to heightened levels of citric acid. As a result, Sho Chiku Bai Ocean View Junmai Sake is bold and refreshing on the palate, and easily paired with a variety of foods but especially well with seafood.

 

Inspired by the national trail near Takara’s Berkeley, CA brewery, Sho Chiku Bai Skyline Junmai Sake is forging a new path in the sake world with a modern style that bucks tradition. An unexpected pop of heightened acidity is complemented by hints of tannins from blending in barrel aged sake. The result is daring and uniquely delicious, with a complex mix of fruity, savory and floral notes.

Since launching sake brewing operations in 1842, in the late Edo period, we have been providing for more than 170 years a wide variety of products underpinned by our creative and proven technology responding to the values and tastes of consumers.

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Ishikawa, Japan

TENGUMAI: SHATA SHUZO

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Kuramaster 2024 Top Award in Classic & Yamahai Category + Judges’ Special Platinum Prize! Established in 1823, in the shadow of one of Japan's largest volcanic mountains "Mt. Haku". With the blessing of this dormant goddess (namely, her naturally filtered water) they brew exquisite sake.

At Tengumai, many of our sakes are brewed using the traditional Yamahai method (Yamaoroshi Haishi Shubo) — a craft perfected by the 7th generation head, Juro Kurumata, and master brewer Saburo Naka in the 1960s. 

We continue to honor this legacy, making careful refinements each year to create rich, full-bodied sake with a clean, sharp finish. Our pursuit is simple yet profound:
“To craft truly authentic sake that’s delicious to drink, made by skilled brewers who pass down genuine sake-making traditions.” 

All our standard products are carefully aged in the brewery before bottling, allowing the sake to develop its characteristic amber hue naturally. We avoid using activated charcoal to preserve the sake’s original color and flavor from the rice. 

Our koji production also uses a unique method encouraging deeper mold growth, giving even freshly pressed sake a warm, yellow tint derived from the koji itself.

At Tengumai, we cherish and protect the natural color and taste of sake, preserving its true essence for generations to come.

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TOSA SAKE Kochi, Japan

TOSATSURU

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【The U.S. National Sake Appraisal 2017 Grand Prix】

With clear current, the Yasuda River runs right beside the brewhouse of TOSATSURU. The upstream area of the river in the Tsurugi Mountain spans a forest of Yanase Cedar that is known as one of three beautiful cedar forests in Japan. The rich forest of Yanase and an abundance of summer precipitation brings affluent, high quality water that is vital for sake brewing. Regarding kobo yeast that gives character to sake quality, TOSATSURU selects
the best one for each target flavor among many collections of kobo, including their house -developed Tosatsuru Tanrei Kobo.

This brewery was founded in 1773 and named after a famous ancient song about cranes (“tsuru”) in the area of Tosa. The brewery slogan is, “Quality first. Make quality sake to be proud of,” and they stick to it with devotion. Slightly harder water from Yasuda River, famous for ayu fish in the spring, is used to brew their sake. This precious water, along with careful selection of the yeast and local rice, creates their light and dry style sake. The current brewmaster has been studying brewing since he finished middle school, and has been called a modern master craftsman.

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TOSA SAKE Kochi, Japan

TOSA KIKUSUI

    Tosa Kikusui is a sake brewery located in Aki City, Kochi Prefecture, Japan. The brewery, founded in the Edo period, is known for its high-quality sake production, especially in the mild climate of Tosa. The name "Kikusui" translates to "chrysanthemum water" and is derived from a traditional Japanese performing art. 

    A Japanese sake based using 20% fruit juice. The juicy sweet and sour taste of pineapple, Pink Grapefruit, Tangerine and the refreshing flavor of sake have a perfect balance. 

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    TOSA SAKE Kochi, Japan

    TSUKASABOTAN

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    【Numerous Brewery Prizes in Japan】

    Established in 1603, TSUKASABOTAN is the oldest sake brewery in Kochi Prefecture and was closely related to historical figures from Kochi Prefecture. They put great importance on quality, and their four brewery pillars are rice, water, technique, and mind. As for rice, they use the highest ranking sake rice, Yamadanishiki, for koji rice and shubo rice when brewing most of their products. Their brewing water is extremely soft spring water sourced from the Niyodo River stream, which has been considered "God's river” since ancient time. Currently, 70% of their products are Tokutei Melsho-shu, but they aim to increase the number up to 100% in the future.

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    CA, USA & Kyoto, Japan

    TYKU SAKE

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    TYKU is a leader in premium sake, crafted with just four all-natural ingredients: premium non-GMO rice, pure soft water, yeast, and handmade koji. The result is one of the purest alcoholic beverages on the planet. With 12–15% ABV, TYKU offers a clean, modern alternative to wine—gluten-free, sulfite-free, tannin-free, and with five times less acidity.

    TYKU offers a premium yet approachable portfolio that invites discovery and enjoyment beyond the expected. The sleek bottle, with its carafe-like shape and Zen-inspired label, makes a statement before the first pour. 

    The core range includes three expressions: White (Junmai), Black (Junmai Ginjo), and Platinum (Junmai Daiginjo), with Platinum set to launch in the market soon, alongside two limited releases: Benihana and Red Flower (both Tokubetsu Junmai). Each delivers smooth, versatile flavor profiles ideal for sipping, pairing, or mixing.

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    Fukushima, Japan / San Joaquin Valley, CA

    UKA

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    Uka is the Japanese word for emergence, and it was chosen as the brand’s name for the symbolism it embodies on several levels. From humble beginnings as organic grain in a field, the rice is transformed through milling and brewing to emerge as a sake which is elegant and refined. The sake label itself is symbolized by the sumie style butterfly. The lower wings of Uka’s butterfly are stylized maps of California and Fukushima, signaling a new relationship established between the family of a California rice farm and a centuries-old brewer’s family in Japan. But most important, Uka sake is a renewal of continuing the Koda Farms’ founder’s passion for seeking ways to increase ties and foster relationships between the USA and Japan. Uka sake completes the circle of connection by using organic rice grown at the founder’s California farm and having it brewed into sake near the Koda family’s ancestral home in Fukushima, Japan.

    The rice used to make Uka sake is grown at Koda Farms® in California’s San Joaquin Valley. In 1928, Keisaburo Koda, an immigrant from Ogawa, Fukushima, Japan, founded the farm. At this same location, Keisaburo’s third generation descendants endeavor to continue the 90+ year history of growing high quality rice. During the tenure of the second generation, Koda Farms®’ rice breeder created the uniquely shaped medium grain Japonica rice variety, KR55, packaged under the Koda Farms®’ brand, Kokuho Rose®, whose literal translation is “country’s treasure.” During its 60+ year life, Kokuho Rose® has garnered a reputation for excellence among rice connoisseurs for its pleasing appearance, tantalizing aroma, and slightly sweet floral flavor. In 2019, experiments began to craft Koda Farms®’ organic rice into sake. Unexpectedly, the results from brewing Kokuho Rose®, a non-traditional variety for brewing sake, yielded impressive outcomes, and culminated with the introduction of Uka Black Label, Uka Dry, and Uka Sparkling Sake.

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    Hyogo, Japan

    WESAKE

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    We are beyond excited to share that our Sakura Junmai Ginjo has just been awarded a prestigious Gold Medal with an outstanding score of 92 points by the Beverage Testing Institute ! 🌸🥇 This incredible recognition is a testament to the dedication and craftsmanship that goes into creating every bottle of WESAKE.

     

    Sake has long been celebrated in Japan, often reserved for special occasions or fine dining. But at WESAKE, we believe it’s much more—it’s a drink meant to be enjoyed in everyday moments, whether with friends, during a quiet evening, or while watching the sunset. Sake should be a part of life’s simple pleasures.

    Our mission is to make sake more accessible and approachable, breaking down the barriers that make it feel distant or formal. We craft premium-grade sake that retains the elegance for seasoned drinkers, yet is bright, fun, and easy for newcomers to enjoy.

    In partnership with one of Japan’s oldest sake breweries, we honor a legacy of craftsmanship that spans over 2,000 years. Together, we’ve created a sake that blends tradition with a fresh perspective on the future of this remarkable drink.

    Through education and accessibility, we aim to make sake a natural choice for everyone. As our friends in Japan say, there’s no wrong way to enjoy sake—it’s for everyone.

    Join us in discovering the joy of sake. Kanpai!

    Discover the collaborators and supporters who make SAKECON NYC possible. Together, we celebrate the art and heritage of Japanese Sake.

    About NR

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    Located on Manhattan’s Upper East Side, NR is a one-of-a-kind Japanese cocktail bar and ramen restaurant that blends Meiji-era inspiration with modern craftsmanship. Modeled after the port town eateries of 19th-century Japan—where East first met West—NR reimagines that cultural fusion through its boundary-pushing cocktails and soulful Japanese comfort food.

    At the heart of NR is cocktail visionary Shigefumi “Shige” Kabashima, formerly of the iconic Angel’s Share, whose storytelling-driven mixology brings together hand-cut ice, smoke, flavor layering, and elegant presentation. His partner in the kitchen, Chef Takashi Igarashi, adds Kyoto-style precision to every dish, creating an experience where tradition meets innovation—on both plate and glass.

    A sequel to the acclaimed ROKC, NR has become a must-visit for those seeking refined flavors, bold creativity, and a touch of nostalgic charm in a setting where old meets new, and Japanese tradition meets global technique.

    📣 Featured In

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    Bon Appétit, Thrillist, Eater, Time Out, Gotham, The New York Times, BELLA Magazine, PIX11, and more.

    Recognized as one of NYC’s best cocktail bars and a top destination for exceptional ramen, NR stands out for its boundary-pushing drinks and soul-warming dishes.

    Thrillist calls NR “a rare gem,” combining two of the city’s favorite things — innovative cocktails and deeply satisfying ramen — all under one roof.

    Shop & Artists

    *Alphabetical order

    WILL FOLLOW

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    KAYANOYA

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    In 1893, a small soy sauce maker opened for business in the Japanese village of Kubara, on the southern Japanese island of Kyushu. This was the beginning of Kayanoya. Great seasonings remain the heart of what we do. Kyushu has centuries of tradition in farming, and harvesting from pristine seas. Purity and freshness are essential ideals in Japan, and we keep those traditions alive in everything we do.

    From Japan to Your Home
    Kayanoya, with 32 stores across Japan, is renowned for its high-quality dashi and premium authentic Japanese food products. We deliver nationwide via our online store and offer in-store tastings and recipes in major cities, providing a unique opportunity to connect directly with our customers and share our passion for quality food.

    DASHI Broth

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    MUMU BATH

      All of our creations are made using high-quality organic, all-natural ingredients, carefully selected to cater to even the most sensitive skin. Mumu Bath products are 100% vegan, free from parabens and sulfates, never tested on animals, and ethically sourced, ensuring they’re kind to your skin and the planet. Handcrafted in New York in small batches, our products feature sustainable packaging designed to minimize our environmental impact.
      Our name, Mū-Mū, represents a harmonious blend of the Mandarin words for ‘bath’ and ‘tree.’ We promise products that are clean and natural, staying true to our promise of providing you with the best. From our family to yours, we extend an invitation to enjoy our soaps just as much as we do.

      Quality Is Our Hallmark

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      Seicho Calligraphy

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      "Masae Seicho Taniguchi, known as SEICHO, is a New York based Japanese calligraphy Artist. She started to play with a brush at the age of 6, and began to blossom her talent as a calligrapher around her time in college. In 1996, she became Master Calligrapher ""Seicho”. She has recently collaborated with prestigious brands such as SHISEIDO, SWATCH, etc. Her calligraphy works are also used for the liquor bottle label such as Sato Shiki Whisky, Hayashi Whisky, Saga Sake Series, etc. On the other side, she’s been creating unique calligraphy artworks and some of them were sold at Museum Store of Nelson-Atkins Museum. Please visit her store and find something special."

      Japanese Calligrapher / Designer

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      KANBE JUZU

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      Born in Kobe, Japan in 1918, Kanbe Juzu reimagines handcrafted prayer beads for contemporary life.Rooted in centuries-old craftsmanship, our pieces invite calm, intention, and quiet beauty into the everyday.Not just for prayer — but for presence.Kanbe Juzu has been a leading manufacturer and wholesaler of traditional Kyoto-style prayer beads (京念珠®) for over 100 years. Combining expert craftsmanship with the finest materials, we create high-quality prayer beads that honor centuries of Japanese tradition and bring meaning to every wearer.

      Where tradition meets quiet modernity

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      NOBORI VENTURE

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      Nobori Ventures is a cross-disciplinary team of four exploring the evolving value of Bizen-yaki—a traditional Japanese pottery born from flame and nurtured by time.

      Using no glaze, each piece is fired over several days, allowing natural ash and flame to create unique, organic patterns. As you use it, the surface deepens in richness, growing with you over time.

      Bizen-yaki is known for enhancing the experience of drinks like sake, coffee, and beer. Its natural properties help mellow flavors, preserve temperature, and maintain beer’s fine foam.

      In a world of mass production, we offer beauty that transforms with use—connecting past and present through craft.

      The Timeless Art of Japanese Ceramics

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      KANBE JUZU

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      Born in Kobe, Japan in 1918, Kanbe Juzu reimagines handcrafted prayer beads for contemporary life.Rooted in centuries-old craftsmanship, our pieces invite calm, intention, and quiet beauty into the everyday.Not just for prayer — but for presence.

      Kanbe Juzu has been a leading manufacturer and wholesaler of traditional Kyoto-style prayer beads (京念珠®) for over 100 years. Combining expert craftsmanship with the finest materials, we create high-quality prayer beads that honor centuries of Japanese tradition and bring meaning to every wearer.

      Where tradition meets quiet modernity

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      SATOKOMATSU

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      Satokomatsu creates unique, handcrafted jewelry, turning Hiragana into wearable art. Based in the Bronx, our pieces are designed to be conversation starters, connecting people and cultures. Each piece reflects our belief that 'Jewelry can connect people,' fostering unity and understanding through the beauty of linguistic diversity.

      Handmade Jewelry

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      NOE NO OMISE

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      Japanese culture x Brooklyn Lifestyle is our brand concept. We keep our focus on quality, Not quantity. Japanklyn has founded to produce streetwear for all Japan lovers. We Love To Meet And Work With New People In Carrying Our Products.

      Tenugui from Kyoto: Inspired by Edo-period producer Tsutaya Jūzaburō, these Tenugui feature iconic Ukiyo-e artwork by legendary artists like Hokusai, Hiroshige, Utamaro, and Kuniyoshi.

      These traditional Japanese bandanas are not only practical (e.g., as a handkerchief, headband, or decorative piece) but also stunning works of art and history. Available now at @japanklyn_lab 🇯🇵🗽—own a piece of Japan’s Ukiyo-e legacy today.

      Photo credit @yamamotojin_japan

      Vegan Chocolate

      FAQ

      Q: Will tickets also be sold at the door?

      A: Yes, if it has not been sold out and while supplies last. But we recommend you get tickets for 3 reasons.​

      (1) To avoid long ticket purchase line.

      (2) Door tickets doesn't included the original glass.
      (3) Helps us with demand planning and making the experience even better for everyone!

      Q: How does check-in work?
      A: We’ll scan in your QR code at the venue, and give you a glass and drink voucher.
       
      Q: What if I cannot make it?
      A: Please refer to the refund policy below.

      Q: What if I lose the tasting card and glass?
      Do not lose your tasting card or glass. We’re unable to replace these if you lose them. Use it or lose it ;)

      "EAST MEETS WEST"

      Most of the sake breweries in Japan are small and medium-sized businesses, but the number of breweries continues to decline, with some breweries closing down every year. Many sake breweries go out of business due to a lack of successors and craftsmen, but there are also cases where sake breweries have given up on continuing their business due to financial difficulties due to declining consumption. 

      Upstairs NYC will make every effort to contribute to support these sake breweries by promoting this iconic Japanese beverage.

      REFUND POLICY
      The event fee is non-refundable. You can, on the other hand, transfer a ticket to a friend.

      If an event is postponed, rescheduled, or moved, your tickets are still valid for the new date and no further action is required. Emails will be sent to ticket holders notifying them of any available refund options for the event.

      We check ID at the entrance. Attendees 21 years of age or older will be provided wristband at the check-in, please wear the wristband while you attend the event, we only provide alcohol drinks to the guests who wears the wristband.

      Guests who test positive to COVID-19 will be unable to enter the venue. These guests are encouraged to contact upstairsatnyc@gmail.com to book a future event.

      Crowd Photo Release
      By entering the The W Loft Rooftop for the World Sake Day NYC event, you consent to having your image captured by official photographers, videographers/ TV medias. The resulting materials, including still photographs, video and audio recording may be used by Upstairs NYC / TV medias for the promotional entities/TV broadcast without restriction or financial compensation, in news materials, promotional materials, on the web, social media and other properties. If you do not agree to having your image captured or recorded, please do not enter the event venue.

      TICKETING TERMS AND CONDITIONS
      In order for the purchaser and/or holder (hereinafter referred to as you “You” or “Your”) of a valid wristband or ticket (“Ticket”) to enter Night Market (the “Event”), You must possess a valid Ticket that permits access.
      ARTICLE 1: YOUR TICKET

      1. PLEASE BE ADVISED that the purchase and/or use of a Ticket to, and/or entry to the Event shall constitute Your unconditional acceptance to be bound by any and all of the terms and conditions contained within this agreement (this “Agreement”) between You and Night Market to attend all or part of the Event.

      2. For safety reasons, the Night Market reserves the right to, without any prior notice or compensation to You: postpone, cancel, interrupt or stop the Event; provisionally keep visitors on the Event site at the end of the Event; totally or partially vacate the Event site; and deny access to the Event site regardless of the possession of a valid entry ticket.

      3. Subject to the limitations of this Agreement, the Night Market reserves the right to change, modify, or alter any aspect of the Event (including, without limitation, the appearance of any performer, and/or the order of performance of any performer), at any time, for any reason whatsoever, without any prior notice or compensation to You. You understand that the artists and/or lineup for the Event may be changed and that such occurrence shall not, under any circumstances, entitle You to any claim whatsoever, including, but not limited to, a refund for Your Ticket.

      4.  You understand, acknowledge, and agree that the names of any performer contained in any Event promotional material is intended for informational purposes only, and does not, in any way, represent the importance or headline status of any single artist, act or performer, and is subject to change without prior notice.

      5. EXCEPT AS EXPLICITLY OTHERWISE PROVIDED HEREIN, YOU UNCONDITIONALLY UNDERSTAND THAT ALL TICKET SALES ARE FINAL, THERE WILL BE NO TICKET REFUNDS AND/OR TICKET EXCHANGES.  THE EVENT IS A RAIN OR SHINE EVENT.

      6. If the Event is cancelled in whole, or in part, due to a Force Majeure Event (as defined below), You will not be entitled to a refund. Notwithstanding the foregoing, the Night Market may issue, at the Night Market sole and absolute discretion, a partial or full refund of Your Ticket, by accounting for, among other considerations, the extent and nature of the cancellation.   A “Force Majeure Event” shall mean an act of God, act of terrorism, flood, tsunami, strike or other labor condition or dispute, an order or injunction of any court or administrative body or any other act of public authority, severe weather threatening the safety of Event attendees or similar contingency or unexpected event, plague, epidemic, pandemic, outbreaks of infectious disease or any other public health crisis, including quarantine or other restrictions, and any such occurrence beyond the reasonable control of Night Market. You understand that in all instances, the maximum remedy You may receive for any cancellation of any part of the Event, if any, will be the face value of Your Ticket, excluding all fees and/or service charges paid by You in connection with the purchase of Your Ticket.

      7. By entering the Event, You assume any and all risk and/or danger, known and unknown, foreseeable and unforeseeable, resulting from, or incidental to, the Event, whether occurring prior to, during, or subsequent to, the Event, including, but not limited to, any death, personal injury or loss, damage or liability whatsoever.  You understand that Your use of Your Ticket is contingent upon Your voluntary assumption of the risk and danger that may result from, or be incidental to, Your presence at the Event, whether occurring prior to, during or after the Event, including, but not limited to, any actions or omissions of the er Night Market.

      8. You acknowledge and understand that the Ticket is a revocable license to attend the Event for which it was issued, which is subject to revocation and denial of admission without compensation for any reason, including, but not limited to, Your attempted or actual violation of any of the rules set forth herein, policy or regulations and for any other action taken by You in violation of any local, state or federal law, or that may endanger other ticketholders.

      9. Only purchase show tickets from the official Night Market website. If you purchase from another source, you risk purchasing a counterfeit or invalid ticket. Night Market is not responsible for tickets purchased from unofficial sources.

      10. While Beekman Hotel is taking measures to enhance the safety of their visitors, performers, and employees, an inherent risk of exposure to and infection with COVID-19 exists in any public place where people are present, and a visit to the Beekman Hotel may still pose a risk to your safety. By visiting Beekman Hotel, you voluntarily assume all risks related to exposure of COVID-19.

      11. The Venue is not responsible for loss of or damage to any property.

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